A seamless customer experience is no longer a nice-to-have, it’s compulsory, regardless of the channel. Whether you’re ordering coffee to your front door or purchasing the latest release of trainers from your phone on your commute, the less friction the better.
Customer engagement and feedback are must-haves to succeed in today’s fast-paced, digital world. According to a report from Barclays, 70% of small and medium-sized enterprises say that they expect customer feedback to become more important in the future. However, customer feedback isn’t a one-way street and to fully leverage its power you need to respond.
Most businesses are interested in making money (shocking, I know). However, some businesses are wasting money without even knowing it. When it comes to spending your marketing dollars, are you sure you’re investing it towards the right mission?
As we move into an increasingly digital age, the way organizations communicate and interact with their audience is rapidly changing.
As we move into an increasingly digital age, the way organizations communicate and interact with their audience is rapidly changing.
