At Mobile Commons, we know that your supporters want to do more than just receive updates, they want to take action in meaningful ways. Educating them about what you do, current events, candidates to vote for, and how supporters can contribute are essential.
But what if you could do more? What if you could send them personalized, location-specific messages that guide them, not just inform them?
Enter mData: a powerful tool that delivers important, actionable information straight to your supporters’ phones, empowering them to act quickly and easily.
What is mData?
mData is a feature built into the mCommons platform that helps you send location-specific information directly to your supporters via text message. Instead of just providing a link or asking supporters to search for information on their own, mData delivers everything they need in one simple message: the exact address, hours, contact numbers, and even a link to more details.
Why is mData beneficial?
Here’s how mData can help you:
- Track Engagement in Real Time: Measure how your supporters are engaging with your messages and adjust your strategy instantly for maximum impact.
- Target Smarter: Segment your list to reach supporters near the action or those most likely to attend events or take action.
- Personalize Outreach: Use insights from supporters to tailor your messaging and increase response rates.
How does it work?
mData works by sending your supporters a simple text with location-specific details based on their zip code or address. Here are some examples of how you can use mData:
- Mobilization: Help your supporters find the nearest event or protest, like the upcoming No Kings Rallies on October 18. When they text their zip code, they will receive a message back with the address of the nearest event and full details.
- Polling Locations: Make it easy for voters to find their polling spot by sending them the address, hours, and contact info based on their location.
- Health Services: Share details about nearby vaccination sites, screening centers, or health services for your supporters’ communities.
- Donation Drop-Offs: Direct supporters to nearby locations for donating food, clothes, or other materials to those in need.
- Emergency Services: Provide quick access to shelters, counseling, and other life-saving resources for those in need.
mData is easy to use and is fully integrated with the mCommons platform, so you can rely on it to deliver valuable, time-sensitive information to your supporters.
We’ve seen mData used in countless ways over the years. We’re excited to continue seeing it help our customers activate their audiences and drive impact to future campaigns.
If you need help getting started with this service-focused feature, or have any questions, don’t hesitate to reach out to your Mobile Strategist or community@mobilecommons.com
