The Commons: The Mobile Commons Blog

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    WWF Uses Text Messaging to Help Celebrate the 10 Year Anniversary of Earth Hour

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    Earth Hour – a global movement organized by World Wildlife Fund – encourages people around the world to do something simple: turn off their lights. Every year, towards the end of March, Earth Hour asks people and organizations to join together for one lightless hour as a symbol of their commitment to the environment.  As…

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    New Study Shows that Text Messages Drive Voter Turnout

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    A new study out of Denmark shows that GOTV text messages increase voter turnout. The report analyzed four SMS studies with over 300,000 participants, and discovered that text messages increased turnout by an average of 0.74 percentage points. Additionally, the study found that “messages delivered before Election Day … have a higher effect than those…

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    Mobile Messaging News Roundup

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    Every week, our Lead Mobile Strategist Ti Chesley posts a roundup of the biggest news in mobile messaging.  FCC Asked To Clarify Texting Protection In Open Internet Order – The FCC is facing increased pressure to confirm whether texting is owed protection under the Title II (Net Neutrality) order, according to a filing on Tuesday. Mobile providers (and the CTIA) don’t…

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    Wall Street Journal Considers the Flip to Feature Phones

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    “Last year, 24.2 million so-called feature phones shipped in the U.S., nearly 2 million more than the year before,” writes tech columnist Geoffrey Fowler in the Wall Street Journal. “Roughly one in seven Americans isn’t buying into the new dogma that a smartphone is the answer to everything.” Feature phones – aka flip phones –…

  • Bread nutrition facts

    3 Consumer Groups Drive Nearly 70,000 Calls and Defeat the DARK Act

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    When a crucial piece of legislation is working its way through Congress, how do you mobilize your supporters and make sure their voices are heard on Capitol Hill? Food & Water Watch, the Organic Consumers Association, and the Environmental Working Group faced this very question. Consumer groups have been fighting for years to make labeling…

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    “Nonprofits Should Be Giving More Attention to Mobile,” Says Mashable

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    Earlier this week, communications agency M+R released their annual benchmark study, which analyzes over 2.8 billion emails from 100 leading nonprofits. In an overview of key takeaways, Mashable reports, “Nonprofits still heavily rely on email to promote their causes, when they should be giving more attention to mobile and social media.” Email open rates, click-through…

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    Mobile Messaging News Roundup

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    Every week, our Lead Mobile Strategist Ti Chesley will post a roundup of the biggest news in mobile messaging. He’s excerpted some key quotes from the key articles.   Chat commerce platform ReplyYes raises $2.5M, has already sold $1M in vinyl records via text – Seattle company ReplyYes, specializing in technology for buying products via text message, announced…

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    Mobile Messaging News Roundup

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    Every week, our Lead Mobile Strategist Ti Chesley will post a roundup of the biggest news in mobile messaging.   Some huge “bot” news this week: VentureBeat: Facebook just validated the bot movement for businesses – a great overview of the whole “bot” thing. Recommended! Forbes: Messaging Platforms, Bots and The Future of Mobile – Major messaging apps are becoming platforms, portals, and in some ways,…

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    6 FREE and Simple Tools to Help Nonprofits Make Great Calls-to-Action

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    We live in a world of images. Whether you’re creating a Twitter meme or an email to your constituents, a strong image can help define your organization and become a viral hit among your supporters. Strong images are also crucial in promoting your mobile campaign. The best way to get people to sign up for…

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    Mobile Messaging News Roundup

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    We’re starting a new feature on the Mobile Commons blog! Every week, our Lead Mobile Strategist Ti Chesley will post a roundup of the biggest news in mobile messaging.  Summary Judgment Granted: Recruiting Text Not Telemarketing or Advertisement Under TCPA. The plaintiff received a text message on his cellular phone which read, “Kale Realty named 2013…

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