The Commons: The Mobile Commons Blog

  • Two smiling blond Caucasian girls with knit hat, scarf and winter coat stand outdoors looking at a smartphone to take a selfie picture, Rochester, MN, USA

    Pamal Broadcasting Keeps Local Residents Informed & Safe through Instant Alerts

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    Winter is a chaotic time for many communities. Snow storms strike, schools close, and many institutions must reschedule their events. But organizations have trouble spreading the news before teachers, students, and members trek through the bad weather to find a locked door. Enter Pamal Broadcasting, which runs radio stations WSPK and WHUD in upstate New…

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    The Nature Conservancy Grew Its Mobile List 800% with One Simple Change

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    Sometimes the greatest successes are inspired by first coming up short. That’s exactly what happened to Ethan Kearns, Mobile Manager at The Nature Conservancy, who didn’t quite meet his 2015 mobile goals. “We had a target in 2015 to grow our mobile list from 5,000 people to 15,000 people. At the end of the year,…

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    Top 5 Mobile Articles to Read This Week

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    1. Understanding the New Era of Mobile Messaging “Businesses across multiple vertical sectors like financial, retail and healthcare are increasingly turning to SMS.” Mobile Marketing Watch explores how, in a world of fragmenting OTT messaging apps, SMS remains the only ubiquitous global messaging platform. 2. How Reply Yes Messaging Works Unlike Peach who asks their users to…

  • Business woman texting on her mobile phone while walking on the street drinking a cup of coffee to go

    Voto Latino Tripled Their Mobile List in One Month. Here’s How.

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    At Mobile Commons, we’re always interested in seeing the successful strategies that help elevate our customers’ SMS campaigns. We’ve developed a pretty good set of best practices over the years – but sometimes, a customer sees such off-the-charts success, that we want to explore what happened so we can learn new tactics. That’s exactly what…

  • Group Of Teenagers Sharing Text Message On Mobile Phones

    Talking Sex Together (TxT) Launches a Clinic Locator to Help Iowa Teens Find Local Sexual Health Resources

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    Sexual health can be a confusing subject for teenagers. Young people have big questions, but the Internet is filled with misinformation, and often there isn’t anybody in their lives they feel comfortable asking. For years, Iowa’s TxT program has been offering reliable help. They provide free, anonymous counseling to young people desperately in need of…

  • Hong Kong, Hong Kong SAR -November 08, 2014:A busy Apple Store in Hong Kong located inside IFC shopping mall, Hong Kong.

    Why Apple Relies on SMS

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    When you think about Apple’s technology, most people imagine sleek space gray laptops, best-in-class smart phones, and wearable technology. But when Apple needs to communicate with its customers, they often still turn to the humble text message. On a recent episode of SalesForce’s Marketing Cloud podcast, cohosts Heike Young and Joel Book interview Greg Murphy,…

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    86% of Diabetes Patients Change Their Behaviors After Receiving Text Messages

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    A new study out of Thomas Jefferson University in Philadelphia shows – once again – how text messages can inspire people to change their behaviors. According to an article in the Philadelphia Inquirer, diabetes educator Janice Miller wanted to explore how text messages might help a group of patients with uncontrolled diabetes. She authored a…

  • Hand holding tablet or modern smart phone. Internet of things (IOT) background concept.

    SMS Will Help Power the Internet of Things, Say Industry Experts

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    If you listen to just about any futurist or tech guru, the Internet of Things is the next big revolution that’s going to sweep our lives. It’s also set to be a massive stage for SMS messaging. According to an article in Capacity Media, a panel of industry experts at this year’s Messaging and SMS…

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    iOS 10 Changed the Way that Links Show Up on iPhones. Here’s What You Need to Know.

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    A mobile messaging campaign can be a great way to send out web links– spreading information, resources, and product offers to your subscribers. If you’re sending out links over text, you need to know about a big update in iOS 10. Apple has changed the way that hyperlinks show up on iOS devices, like iPhones…

  • Cheerful woman is shopping in the city. She is holding a coffee to go and using her smart phone.

    Top 5 Mobile Articles to Read This Week

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    1. 4 ways retailers can engage holiday shoppers via SMS This holiday season, retailers are pulling out all the stops for last-minute, pre-Christmas sales. This article suggests some SMS strategies to help them connect with consumers. 2. Can Text Messages Encourage Better Hand Hygiene in Healthcare Workers? Compliance increased from just below 15% to 23%. 3. Daily…

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