The Commons: The Mobile Commons Blog

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    4 Key Takeaways from SalesForce’s Analysis of SMS Retail Campaigns

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    How often should you text consumers? What day is best to send your SMS broadcasts? Every organization that runs a mobile campaign asks itself these questions. So as a service to all of us, the SalesForce Marketing Cloud blog analyzed 14 retail SMS programs running from January to June. They came away with some fascinating…

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    Top 5 Mobile Articles to Read This Week

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    1. Why You Should Still Care About Your Mobile Strategy  According to a recent report by Adobe and eConsultancy shared via Mobile Marketer, “only 20 percent of companies and 11 percent of agencies have a defined mobile strategy that stretches out at least 12 months.” 2. Grant for study to fight self-harm with a SOS SMS text…

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    How the Clinton Campaign Used Mobile Messaging to Engage Supporters During the Presidential Debate

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    More than 80 million people tuned in to the first presidential debate, making it the most-watched debate in American history. You heard Secretary Clinton shout out her website from the podium – but that was just one of the digital platforms the campaign harnessed for the big event. Knowing they had a national audience, Hillary…

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    Top 5 Mobile Articles to Read This Week

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    1. 5 Reasons SMS Marketing Is Essential to the Modern Marketplace The Huffington Post says it best: “The simple fact is that the modern marketplace is changing, and text has become one of the best ways to reach out to your customers.” They list five reasons why any company trying to reach consumers needs to consider…

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    Parents Together Creates a Text Message Quiz to Raise Awareness For Working Mothers

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    Being a working mother can seem like an Olympic event. That’s why Parents Together – a national nonprofit that provides a community for parents – launched a text message game called The Working Mom Challenge. Timed to the Olympics, the game raised awareness about the difficulties faced by working mothers in the United States. Most…

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    Voto Latino Finds Text Messaging to be an Effective Way to Register New Voters

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    This election promises to be one of the most divisive in our nation’s history – and one that may come down to a razor-thin margin in a few crucial states. But millions of Americans may not have a voice, simply because they’re not registered to vote. Voto Latino wanted to take advantage of National Voter…

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    WWF Raises Awareness about a Photography Exhibition Using Targeted Mobile Messaging

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    For the past five years, Mustafah Abdulaziz has been traveling the world, photographing its water systems—from spirituality on the Ganges to sewer pipes in the Bronx. New Yorkers can now see the results of his journey at Brooklyn Bridge Park in Water Stories, a photographic exhibition launched by the HSBC Water Programme—a collaboration with World Wildlife…

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    This Native American Tribe is Revolutionizing How Text Messaging Can Connect an Entire Community

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    How do you use text messages to connect an entire community? At Mobile Commons, we’ve talked a lot about ways texting can bring citizens together. Schools can can communicate with parents and students. Local governments keep citizens informed about weather issues and civic emergencies. Medical professionals can offer broad access to vital health resources. Charities can keep people informed…

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    Top 5 Messaging Articles to Read This Week

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    1. Facebook, Inc.’s Massive Bet on Messaging Is Looking Genius The importance of Facebook’s growing messaging service is particularly evident in recent updates for Messenger. 2. Text messaging enables meaningful, creative communication Text messaging is a frequent target of satire, so one university student analyzed hundreds of text messages to show that “text messaging is a meaningful and creative…

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    University Herald Suggests 3 Ways for College Administrators To Interact With Students Over Text

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    From hospitals to hotels, more and more large institutions are communicating with their constituents over text message. Recently, higher ed has also been discovering that the best way to reach plugged-in college students is directly through their mobile phones. After all, they’re going to be glued to their phone screens anyway. University Herald offers institutions “three great…

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