Posts by Stephen Fishbach

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    Meet Jess from HFA

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    Companies, brands, and organizations often face a common problem when they’re launching their text messaging campaigns. How do you harness the power of text to reach thousands or millions of people – while also keeping text’s personal, conversational tone? How do you communicate at scale without sounding like a robot or a press release? Hillary…

  • Mandalay Bay Resort and Casino

    Mandalay Bay Uses SMS to Help Book Their Guests

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      We wrote yesterday that hotels are using text messages to connect their guests with amenities. Las Vegas hotel Mandalay Bay is going even further. They’re helping guests book their hotel stays over text. The Tatango blog writes that one SMS promotion from Mandalay Bay “links SMS subscribers directly to their reservations page, which is mobile…

  • City lifestyle stylish hipster girl using a phone texting on smartphone app in a street

    3 Key Pieces of SMS Advice from a Millennial

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    “Millennials are a bunch of tech-addicted, attention-span deficient, Snapchatting, texting-thumb-suffering zombies.” And that’s exactly why they’re the best people to ask about SMS strategy! In this fantastic column from M+R Strategic Services, real-life Millennial Rachael Solber breaks down three smart tips to make the most of your text message outreach. 1) Make It Easy Let…

  • hotel text

    Hotels Turn to Text Messaging to Communicate with their Guests

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    When you’re staying at a hotel on the road, who wants to actually call the front desk to request extra towels? Wouldn’t it be easier to just send a text message? That’s the verdict that hotel chains around the country are reaching. According to USA Today, “Hotels are increasingly finding that the best way to…

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    Four Things You Can Learn from Hillary’s VP Text

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    Last Friday, Hillary Clinton announced her VP pick of Time Kaine over text message – a move that Wired magazine called “the ultimate text from Hillary.” But Hillary’s text was more than just a great political moment. It was also brilliant SMS strategy. Below we’ve laid out four things you can learn from Hillary’s text,…

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    Wired Says that “Clinton’s VP Announcement is the Ultimate Text From Hillary”

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    Last Friday, Hillary Clinton announced her vice presidential pick Tim Kaine over text message. Hillary’s choice of SMS – before a press conference, a Facebook post, or even a tweet – was a big moment in the history of political technology. Wired magazine called it “the ultimate text from Hillary” – and said the choice…

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    Three Tips to Create a Great Call-In Campaign

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    We live in a digital age. Communities form over the Internet, through social media, text messaging, and apps. But because everything is digital all the time, that can make it hard to get your message heard out in the real world. To cut through the clutter, nothing beats a call-in campaign – especially a call-in…

  • smart phone apps per month

    Most Smartphone Users Download Zero Apps Per Month

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    65.5% of smartphone users download zero apps in a typical month, according to comScore. Creating a smartphone app can seem like a great way to connect with your core supporters. But apps can be expensive to develop – and for every Pokemon Go, there are a thousand apps that languish in the Apple store un-downloaded.…

  • Happy friends in the park using their phones on a sunny day

    Greenpeace’s Mobile Subscribers Were 60% More Likely to Become Monthly Donors than Non-Subscribers

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    Challenge: How Do You Turn Supporters Into Monthly Sustainers? Fundraising is a perennial challenge for any nonprofit. With so many great causes and an unstable economy, it can be difficult to raise donations. Even an organization’s most committed donors can forget to make their usual gifts. That’s why Greenpeace phone bankers called their supporters and asked…

  • Hand drawing a game strategy with white chalk on a blackboard.

    Your Weekly Mobile News & Strategy Roundup

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    SMS to success with new technology for small business – an article in the Sydney Morning Herald about how small businesses using SMS. How you can use SMS in modern marketing – Strategy will make or break an SMS campaign. Here are some good tips for engagement. How SMS = Real-Time Engagement, Lifetime Loyalty – Tim Fujita-Yuhas, Director of Product…

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