Posts by Stephen Fishbach

  • Happy student sending a text outside on campus at the university

    University Herald Suggests 3 Ways for College Administrators To Interact With Students Over Text


    From hospitals to hotels, more and more large institutions are communicating with their constituents over text message. Recently, higher ed has also been discovering that the best way to reach plugged-in college students is directly through their mobile phones. After all, they’re going to be glued to their phone screens anyway. University Herald offers institutions “three great…

  • Close-up Of A Businessman Filling Survey Form On Cellphone

    Pew Finds that Sending Text Reminders Shortens Response Times from Survey Panelists


    When people get a text message, they’re more inclined to take action, faster. A new study from Pew Research Center gives new evidence that the little buzz in your pocket or your purse is a powerful reminder. Pew found that texts combined with emails would spur survey participants to respond much faster than people who…

  • twilio-logo-6a141664f35a78e9ac08eed627c2a859

    New Study Shows That 9 out of 10 Consumers Want to Use Messaging to Interact with Businesses


    9 out of 10 consumers want to interact with businesses over messaging, and people prefer messaging to email. Those are just two of the key results from a new Twilio study, conducted with market research firm Vanson Bourn. Twilio talked to 6,000 consumers and found that “when it comes to communication convenience, there is usually…

  • Young People Texting Messages

    75% of Millennials Prefer Texting Over Talking


    “75% of Millennials would rather lose the ability to talk versus text,” writes MediaPost. That shocking statistic, based off a national survey by Open Market, shows just how far we’ve come to a culture fully connected to its phones – and gives a clear rallying cry to business and organizations seeking to connect with the…

  • ingrid nilson period Uses Text Messages to Connect Homeless Shelters With Period Products


    Homeless shelters face a consistent shortage of period products. is using SMS to mobilize young activists who can help. With Power to the Period, the first national drive for period products in partnership with the U by Kotex brand, is encouraging their subscribers to collect and donate period products. They’re sending a series…

  • Young handsome entrepreneur using smartphone in the urban environment. Casually dressed, sunglasses, earphones. Sitting, full length, horizontal image.

    Fortune Discusses How Businesses Can Use Text to Reach Millennials


    “Most businesses are lagging far behind when it comes to how they communicate with [Millennials],” says an article in Fortune. Writer Rieva Lesonsky argues that even as Millennials turn to texting to communicate with the institutions and organizations in their lives, businesses are missing out on a major opportunity: Fewer than one-third (30 percent) of Millennials…

  • jess text 1

    Meet Jess from HFA


    Companies, brands, and organizations often face a common problem when they’re launching their text messaging campaigns. How do you harness the power of text to reach thousands or millions of people – while also keeping text’s personal, conversational tone? How do you communicate at scale without sounding like a robot or a press release? Hillary…

  • Mandalay Bay Resort and Casino

    Mandalay Bay Uses SMS to Help Book Their Guests


      We wrote yesterday that hotels are using text messages to connect their guests with amenities. Las Vegas hotel Mandalay Bay is going even further. They’re helping guests book their hotel stays over text. The Tatango blog writes that one SMS promotion from Mandalay Bay “links SMS subscribers directly to their reservations page, which is mobile…

  • City lifestyle stylish hipster girl using a phone texting on smartphone app in a street

    3 Key Pieces of SMS Advice from a Millennial


    “Millennials are a bunch of tech-addicted, attention-span deficient, Snapchatting, texting-thumb-suffering zombies.” And that’s exactly why they’re the best people to ask about SMS strategy! In this fantastic column from M+R Strategic Services, real-life Millennial Rachael Solber breaks down three smart tips to make the most of your text message outreach. 1) Make It Easy Let…

  • hotel text

    Hotels Turn to Text Messaging to Communicate with their Guests


    When you’re staying at a hotel on the road, who wants to actually call the front desk to request extra towels? Wouldn’t it be easier to just send a text message? That’s the verdict that hotel chains around the country are reaching. According to USA Today, “Hotels are increasingly finding that the best way to…

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