Text messaging has proven to be one of the most effective marketing tactics out there, but there are still those who question its credibility. It’s time to set the record straight! Here are three common myths about SMS marketing debunked.
Myth #1: Text message campaigns will send you spam
In truth, text messaging is a no-spam medium. Mobile messaging is highly regulated by carriers and industry watch groups, and legislation today protects the public against spam via text.
Every step of a user’s participation in a mobile campaign is clearly made with consent. First, the user must expressly opt in to the campaign either in person, by filling out a web form or by texting a keyword to a shortcode (ex: BAGELS to 662266). Simply put, organizations can’t send you text messages if you haven’t specifically given them permission to do so.
Organizations are also required to make it clear and easy for users to opt out of campaigns. Throughout the text message conversation, the user will see, “Reply STOP to quit, HELP for info.” If the user texts in STOP, or any variation of that word (unsubscribe, quit, cancel, etc.), he or she will be automatically removed from the campaign and won’t receive any more text messages.
The mobile industry does not tolerate spam, which allows the public to trust their phones, unlike other forms of communication such as e-mail.
Myth #2: Only teenagers use text messages
It’s true that teens text a lot, but they aren’t the only ones! With 6.3 billion texts sent every single day, text messaging is for all ages. In fact, baby boomers are actually the largest growing demographic of mobile users. People aged 55-64 send and receive an average of 80 texts per month, and senior citizens 65+ average at 32 texts per month. Text messaging is the most effective way to reach everyone, regardless of age, race, or income level.
Myth #3: SMS marketing is a trend and it will soon die out
SMS marketing is here to stay and we have the statistics to prove it! Did you know there are over 300 million mobile subscribers in the U.S. today and 97% of mobile phones are text enabled? It’s hard to argue that mobile is a trend when it is one of the most ubiquitous forms of communication and growing. According to a new survey, 89% of executives say their company has or will implement SMS messaging over the next year. The power of text messaging as a marketing tool simply cannot be ignored. Text messages have a higher open rate, higher click-through rate for links, more conversions, and a higher response rate compared to e-mail and other communication channels.
If your organization is ready to get incredible results with SMS marketing, contact our sales team at firstname.lastname@example.org.