Encouraging behavior change is often one of the most challenging programs a healthcare organizations can offer. From eating healthier to quitting smoking, behavior change programs require constant attention and reminders to be successful. People are filled with good intentions at the start, but they can easily fall back into old habits.
Text messaging is a powerful tool that healthcare providers can use to engage in ongoing dialogue with patients to help them live better. A simple text message reminder or note of encouragement can help motivate people to keep up their healthy behaviors and not give in to cravings. Smoking cessation programs are a great example of how text messaging can achieve incredible results. By scheduling the messages around each individual’s quit date, healthcare organizations can provide personal and encouraging messages to smokers on a daily basis.
- Twice as many heavy smokers were able to quit smoking completely with text message support in the New York City Department of Health’s smoking cessation trial
- The quit rate among teens doubled with the National Cancer Institute’s SmokefreeTXT program
Read the full case studies and learn more ways healthcare organizations are using text messaging to improve healthcare outcomes by downloading our eBook: 5 Ways Mobile is Improving Healthcare Outcomes.