The real power of mobile isn’t in mobile web pages or applications – it’s in text messaging. In Episode 8 of Using the Whole Whale, a podcast on data and technology and the nonprofit world, Jason Wilson from Share Our Strength’s No Kid Hungry campaign shares his story of how text messaging campaigns are ending childhood hunger in America.
In the podcast, Wilson explains how the campaign uses text messaging programmatically, rather than as a donation channel, to improve access to free lunches, educate families about wellness and healthy eating, and create awareness about resources available in local communities.
After collecting and analyzing data from their programs across the country, Wilson realized that the families who were in critical need of their resources didn’t have access to the Internet or own smartphones. “We thought that it would be best to start where they already were, which is texting,” says Wilson. No Kid Hungry decided to create a text message service where people could text in their zip code and automatically receive the location of the nearest Summer Meals site. The texting program launched in 2012 in two cities and 13 states and expanded to 37 states in 2013, resulting in double the number of subscribers and text messages sent to the system.
Listen to the podcast to learn more about how text messaging can provide resources to those most in need using the form of communication that that they rely on the most.
Interested in starting your own mobile campaign? Contact us at firstname.lastname@example.org to learn how you can run a text messaging campaign in your community today!