Today’s cell phones allow people do everything on the go: check their bank account, send emails, take photos, look up their favorite restaurants. But a recent Pew Report shows that when it comes to a phone’s various functions, users in almost every age category overwhelmingly prefer to use their phones for text messaging.
80% of cell phone owners use the text message function on their phone, compared to 56% who use it to access the internet and 50% who use it to check their email. The 18 – 29-year-old age group dominates, with 97% of cell phone users using their phone for SMS. Close behind is the 30 – 49-year-old age group, at 92%.
If you need to reach as many people as possible, text messaging is definitely the best way to do it. To find out how your organization can take advantage of these numbers, contact us at firstname.lastname@example.org.