A new Pew fact sheet shows just how addicted Americans are to their mobile phones. 67% of people check their devices for incoming messages “even when they don’t notice their phone ringing or vibrating.”
The startling statistic shows just how much mobile messaging has become the default way our society communicates. People instinctively turn to their phones when they’re looking for a connection from their friends and loved ones.
The study also showed that 44% of cell owners “have slept with their phone next to their bed,” and almost a third of people (29%) say they literally “cannot imagine living without” their mobile devices.
98% of 18-49 Year Olds Have a Mobile Phone
People’s addiction to their phones should come as no surprise, since mobile devices have proliferated. The Pew fact sheet showed that 90% of Americans own a cell phone. That number rises to 98% when you consider the key demo of 18-49 year olds.
However, while cell phones are ubiquitous, not everybody has the latest gadget. Only 58% of people report having a smart phone.
The takeaway is clear: if you want to reach everybody, you need to do so with a technology that people carry with them in their pocket. Text messaging is the only way to speak to the broad mass of people who always have their phones with them, but may not have Internet, app, or email capabilities.
What’s more, you know they’re checking their phones, whether or not they even have messages.