Congratulations to New York City’s Human Resources Administration! Their “TXT-2-Work” campaign, which texts out employment opportunities to low-income New Yorkers, won a Digital Government Achievement Award.
The Digital Government Achievement Awards honor those governmental agencies and departments that have developed outstanding applications or websites to serve their communities.
“As technology continues to evolve, governments are finding innovative ways of utilizing new technologies to transform operations and engage with citizens,” Todd Sander, the executive director of the Center for Digital Government, said in a press release.
TXT-2-Work launched in April of last year as a way to deliver job opportunities directly to the phones of New Yorkers in need. The program sends text messages with job opportunities, job-seeking tips, and other alerts to subscribers on a regular basis.
Before TXT-2-Work, the HRA would send out notices of available job opportunities by mail. That process could take up to 13 days, from the time the job became available to the time the addressee opened the envelope. With TXT-2-Work, New Yorkers can learn about and apply for jobs within 24 hours of the job posting.
One TXT-2-Work employer received 30 job applications within a day of posting the job. Just a few weeks later, they had already employed four candidates.
Moreover, TXT-2-Work allows the HRA to parse and analyze their data. According to their press release, “HRA is be able to track every text sent out, and use the data to better understand clients’ needs and refine the information they want to receive.”
TXT-2-Work was created after New Yorkers overwhelmingly said that text messaging was their preferred method of receiving job information. By immediately connecting New Yorkers with job opportunities as they become available, TXT-2-Work is able to help both struggling job seekers and employers looking for exceptional candidates.