Use Text Messaging to Keep your Subscribers Informed in the Blizzard

With a blizzard about to hit the Northeast region, we wanted to remind you that text messaging is a great way to stay in touch with your subscribers in a storm or other emergency situation. 99% of text messages are read – so texting can disseminate important information when other lines of communication are less reliable.

In the past, we’ve seen organizations send out important safety tips, and also crowd-source information from people on the ground. Ask your users what they’re seeing and experiencing – then you can use that information to promote awareness to the public. Here are a few ideas to get started.

  • Tell your audience to text their zip code + what’s happening in their area during the storm. It’s a great way for organizations to get information quickly from their subscribers.
  • Go to the Crowd-sourcing section of the Mobile Commons Non-profit site, which includes historical crowd-sourcing campaigns for organizations like WNYC and the Human Rights Campaign. This could also be a great way to ask people how they are preparing and share ideas as KALW did in their Earthquake preparedness map.
  • Last year, during Hurricane Sandy, our clients kept in touch with their users in a variety of innovative ways. For example, asked teens to text in their prayers for people in New York and New Jersey, then created a word cloud from the results.

Use this time to fully engage with your mobile subscribers and continue to provide information over the next few days. If you have any further questions or suggestions, contact your mobile strategist. And as always, please feel free to email us at

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