Crain’s New York has a great feature on how Hurricane Sandy and the election gave Mobile Commons our biggest week ever. In an article entitled, “Text-messaging firm gets busy,” Crain’s describes how the concurrent events created a variety of vital public needs:The four-year-old Dumbo-based tech company, which runs text-messaging campaigns for businesses, nonprofits and local government agencies, had its hands full texting some 250,000 New York and New Jersey voters to help them find their polling places. It was also messaging parents about school closings and sending out texts about power outages. And as if that weren’t enough, Mobile Commons—which was the lead mobile strategist for the Obama campaign—recruited 1,500 volunteers in Virginia in 10 minutes, via text, to help keep people on voting lines after polls closed.
The article quotes our CEO, Jed Alpert, on the dramatic messaging volume, and suggests how that will affect our bottom line:“Between Hurricane Sandy and the election, we sent out 10 million messages, which is probably double what we would have expected to do,” said CEO Jed Alpert. The boost to the company may help it more than double revenue this year, to $10 million.