The Brooklyn Recovery Fund is using a new text campaign to turn mobile donations into a mobilized community in the wake of Hurricane Sandy.
The program is using text message donations from all over the country to support Brooklyn nonprofits that are working in the area to help those whose lives have been upended by Sandy’s devastation.
Last Sunday, they advertised their efforts at the Barclay Center during the Nets game against the Orlando Magic. The call to action at the sports arena was the perfect way to tap into the immediacy of mobile. Everyone in the arena’s massive audience was able to see and donate to the cause directly from their seats – and help people in the very borough where they were watching the game.
At the evening’s end, the Nets beat the Orlando Magic, 82-74. Maybe they were motivated by all the local goodwill?
The Brooklyn Recovery Fund is a project of the Brooklyn Community Foundation, the Office of the Brooklyn Borough President, and the Brooklyn Chamber of Commerce. Nonprofits can apply for funds at the Brooklyn Community Foundation’s website.
Check out the call to action at the Barclays Center below. And if you are interested in donating $10 to the Brooklyn Recovery Fund, text BROOKLYN to 25383.