The Pregnancy Text Campaign Won a Smarty!


We won a Smarty!

Last night, the Mobile Marketing Association held its annual Smarties Awards – honoring the best mobile campaigns from across the globe. And we were delighted that and Mobile Commons won a beautiful statuette for the Pregnancy Text campaign.

Pregnancy Text was part of’s initiative to fight teen pregnancy. They wanted to give teenagers a taste of how demanding it can truly be to have a child. So, in an update of the classic “egg baby,” they sent teenagers an SMS “phone baby” that texted out its demands to be fed, nurtured, and played with … and not always at the most convenient hours. The campaign also took great advantage of our Tell-a-Friend technology – motivating teenagers to pass the message on to their peers.

Pregnancy Text won in the “Messaging” category. Other winners included Coca-Cola, Band-Aid, and Chevy.

And half the fun of winning an award was spending time at the Awards show with our friends from Do Something. Check out our mobile strategist Sam marveling over our statuette below!

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