Sunday, GigaOm posted a long analysis of “the business of mobile democracy.” The article explores how mobile engagement is revolutionizing political campaigns. Mobile provides new ways to reach supporters, raise money, organize your ground operations, and streamline data collection. As the article writes,This year political and nonprofit organizations are increasingly turning to mobile democracy platforms that integrate social media, the mobile web, SMS, and big data to connect citizens with candidates and causes. These mobile platforms promise to help campaigns reach constituents more effectively and conveniently than ever before.
We’re delighted that the article features Mobile Commons in a section entitled “The Beauty of SMS Engagement.” A text conversation can often be the best way to engage potential voters, as it’s a medium that everyone has access to. That’s especially true for the lower-income voters who are so difficult to reach by traditional means. GigaOm writes:Mobile-democracy platforms may not need all of that fancy technology and data to increase civic engagement across the country. Sometimes the simplicity of SMS is the best way to reach citizens for political and civic engagement. Take, for example, the mobile-marketing platform Mobile Commons’ recent work. “Text messaging is the most prominent form of communication in the world right now. All of the candidates have apps . . . but the barrier to entry through text is much lower,” Ben Stein, the CTO and co-founder of Mobile Commons.
The article then goes on to feature our work with Tumblr on the Protect The Net campaign, which generated over 87,000 phone calls in one week. And it mentions our polling place locator, which makes it easy for nonprofit and political groups to let their constituents know where they should go to vote.
Mobile is still a relatively young technology for political campaigns. It was only in August that the campaigns were cleared by the FEC and the carriers to accept text message donations. But political groups are quickly adopting new mobile technologies to their outreach efforts.
“In 2016 mobile fund-raising may be the norm,” the article concludes.