MTA Bus Time Hits 1 Million Texts – A Press Roundup


We announced earlier in the week that the MTA’s revolutionary Bus Time program had passed a major milestone – one million incoming texts. As Bus Time spreads from Staten Island throughout New York’s 5 boroughs, the milestone proves that the program is being adopted and used by commuters. Below are a few of the press highlights.

The Metropolitan Transportation Authority’s (MTA) Bus Time initiative, which provides customers in New York with real-time information on the nearest bus, has passed a significant milestone, with 1m text messages requesting transit information sent by commuters in the seven months since the service launched in January 2012.

Mobile Marketing Magazine

More than 33,000 people, or about a quarter of the Island’s bus riders, have used Bus Time’s text messaging service to discern information about the bus schedule, and statistics indicate that users of the texting service can’t give it up. Users have employed the service an average of 37 times each.

Staten Island Advance

“Now that the B4 and other bus lines will be restored, you’ll want to ensure you’re not standing at that bus stop forever. To help with that, the city is expanding a GPS-driven program that will keep bus riders posted about real-time arrival estimates….

Having kicked off in early 2011, the service has now hit one million transit information requests, only seven months after its takeoff.

Sheepshead Bites

Check out the full press release here.

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