In addition to describing our new offerings, the article gives a detailed rundown of the National Cancer Institute’s SmokefreeTXT initiative, which provides personalized text message support for smokers trying to quit. And it goes on to describe how similar programs – like the one from the New York City Department of Public Health – have had outstanding results, including doubling the quit rates of heavy smokers.
Mobile Marketer quotes our CEO Jed Alpert’s take on the many possibilities for mobile health:“There is no question that mobile improves desired outcomes in all aspects of health care messaging. This includes some of the most challenging situations, including complex drug and behavior regimens among HIV patients and reaching the most underserved populations with respect to public health priorities such as vaccinations.”
And if you want to launch your own mobile health campaign, check out our new edition to see all the possibilities.