New Mobile Commons Features Will Pull User Data Directly from Twilio Apps. This Functionality Will Let Organizations Run All Their Mobile Communications from One Web Dashboard
NEW YORK, September 21, 2011: Mobile Commons today announced a new integration with cloud telephony platform Twilio. The integration will give marketers the power to pull user data straight from Twilio-based applications into their Mobile Commons accounts. Mobile Commons already integrates with Salesforce, Drupal, Convio, and other CRM platforms. Now, by combining all mobile user data in one place, the integration will provide Mobile Commons customers powerful new ways to engage their mobile audience.
“The challenge for mobile marketers is – how can I best serve my users if the data is scattered across many different places,” said Jed Alpert, CEO of Mobile Commons. “Our new integration with Twilio will let marketers play with some fascinating new apps, and still have all the data synchronized in one place.”
The integration is made possible by Twilio Connect, Twilio’s new application release that lets app developers synchronize their usage data with outside sources. Until now, developers have been able to build applications using the Twilio API, but marketers have had no way to integrate those applications into their existing outreach.
“We love what developers are doing with the Twilio API,” said Ben Stein, CTO of Mobile Commons. “Now there’s a way for marketers to actually use those apps as part of a comprehensive, results-based strategy.”
“For businesses, non-profits and political causes alike, connecting to consumers offline is a formidable problem,” said Jeff Lawson, CEO of Twilio. “By combining CRM with a mobile marketing platform that can reach consumers by SMS and voice, Mobile Commons offers an equally formidable solution. Now, with Twilio Connect, Mobile Commons can offer its customers greater control over their data. We’re thrilled to have them as a launch partner.”
One organization that will benefit from the new integration is Mobile Commons’ customer WNYC. WNYC has worked with Mobile Commons for years to inform its audience about cultural events through the city, and to empower citizen journalists to report in on city services. They have built up an active list of engaged users.
WNYC recently launched a Twilio-based app to let New Yorkers call a number to hear information about local art galleries. However, until now, if WNYC wanted to compare which of its users from their longstanding mobile list were using their new gallery application, they would have to export the caller data from both Twilio and Mobile Commons and compare it, a painstaking and complicated process. It would be similarly difficult for them to follow up with their entire mobile list, to send SMS messages to just those interested in art, or to otherwise learn more about their audience and use that information to refine their program offerings.
With Mobile Commons’ new Twilio Connect integration, WNYC can now pull their gallery app’s user data straight into their Mobile Commons dashboard. That will provide them a holistic overview of how all of their outreach is working – and new ways to engage their users.
About Mobile Commons
Mobile Commons pioneers easy-to-use technology for scalable mobile marketing campaign management. The company’s award-winning mobile messaging platform helps non-profits, brands and agencies quickly launch and manage mobile marketing campaigns from one Web-based user interface, coupled with powerful analytics and reporting. The platform’s user interface and APIs seamlessly integrate SMS, voice and Web applications with CRMs and databases, as well as Twitter, Facebook applications, flash widgets, and geo-location features.
Mobile Commons’ technology has powered hundreds of successful mobile campaigns in the brand advertising, agency, advocacy, political and charitable giving sectors, including Nike, Credo Mobile, Service Employees International Union (SEIU), Oxfam International, Andre Agassi Foundation, ASPCA, NYC Department of Public Health, Care USA, National Association of Realtors, National Basketball Association’s (NBA’s) Sacramento Kings, DoSomething.org, World Wildlife Fund (WWF) and more. Mobile Commons is also an approved provider of Mobile Giving programs, and a member of the Mobile Giving Foundation (http://mobilegiving.org/).
For more information, please visit http://www.MobileCommons.com.
Twilio (http://www.twilio.com), the cloud communications company, is reinventing telecom by merging the worlds of cloud computing, web services and telecommunications. Twilio hosts a telephony infrastructure web service in the cloud, allowing web developers to integrate phone calls, text messages, and IP voice communications into their web, mobile, and traditional phone applications. The company is privately held and is headquartered in San Francisco, California.
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