A recent study about the effects of motivational text messages on smokers shows that mobile technology can do a lot more than send a message – it can change behaviors, too.
According to the study, smokers who received cheerleading texts such as “Quick result! Carbon monoxide has now left your body!” were twice as likely to be smoke-free 6 months later as those who didn’t. That’s a huge increase.
It’s not news to us that texts make quitting easier, but it’s great to see such outstanding numbers continue to roll in. Our projects for the New York City Department of Health and the Louisville Department of Health had similar success rates. Now we’re seeing again that SMS campaigns can impact an audience in a way other forms of communication just can’t.
And having a positive effect on health doesn’t stop with smokers. Check out our partnership with the California Department of Health during the H1N1 scare. Wouldn’t you be more likely to get vaccinated if a text message told you exactly where to go?
These campaigns work because they’re tailored to the individual. By knowing the user’s location, we can tell them where the closest vaccinations are. By knowing their quit date, we can send motivational texts that have meaning to them at this very moment. More importantly, cell phones are with people all the time – so anywhere a craving strikes, help is available.
Check out the full details of the study here – including some great examples of the motivational messages that were used. “Don’t worry tomorrow will be easier!”
At Mobile Commons, we know this is just the beginning of a trend that will literally save lives. Who do you need to reach? We can work with you to create mobile tools for any cause you can imagine. Let us know your goals, and we’ll invent the unique mobile strategy that’s just right for your particular brand of outreach. Email us at email@example.com to get started.