Opening day: Mobile donations on the baseball diamond



Across the country this week, baseball fans poured into stadiums to celebrate the opening day of baseball season. In Washington, DC and New York, Nationals and Yankees fans weren’t only eating peanuts and singing during the 7th inning stretch, they were helping Japan.┬áMajor League Baseball and the MLB Player’s Association are donating $500,000 to Japan’s recovery.

But that’s not all. During the opening games, the MLB will be holding in-stadium donation drives in partnership with Mobile Common’s client, UNICEF.

“Major League Baseball is proud to provide help to our friends, peers and all the citizens of Japan at this critical time of need,” Commissioner Bud Selig said. “We are united in our effort to offer assistance and support at this dire hour for the people of Japan. We will continue to work with the MLBPA, the clubs and the players in the days and weeks ahead to do everything we can to help this nation.” (via

While at the game, baseball fans can simply take out their phones and text JAPAN to 864233 to give $10 to the relief efforts.

The beauty of this strategy by both UNICEF and the MLB is that fans can donate directly from their seat along the third baseline or while they’re waiting in line for that hot dog. Combining America’s past time with giving for a good cause: what could be better?

Even if you can’t make it to an opening day game, you can stand with the MLB and UNICEF: text JAPAN to 864233.

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