The CTIA released its semi annual report this week: over 740 billion text messages were sent in the first half of 2009. That works out to 4.1 billion text messages sent per day in the United States! That’s billion with a “B”. And what’s even more astonishing is that number is twice as many as last year.
With so much media and marketing hype around devices like the iPhone, it’s sometimes easy to forget the true killer mobile apps: phone calls and text messaging. They work on every phone and remain the most effective way to reach people.
So if text messaging is the most popular way to communicate in the world, and it’s popularity continues to grow, why isn’t your organization using it yet?