The Commons: The Mobile Commons Blog

  • Las Vegas, Nevada, USA - March22, 2016 Mandalay Bay Casino and Hotel luxury resorts in Las Vegas, with palm tree. Located at the southern end of the Las Vegas Strip

    Your Weekly SMS News Roundup

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    Book Your Next Hotel Stay at Mandalay Bay via Text Message – Hipcricket customer Mandalay Bay lets guests book their stays over SMS. Express Text Message Advertising Examples – The clothing retailer Express commonly uses different SMS keywords for different SMS promotions, or to track opt-ins or engagement from different advertising sources. E-Complish’s Text Message Payment System Is Ideal for…

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    Four Things You Can Learn from Hillary’s VP Text

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    Last Friday, Hillary Clinton announced her VP pick of Time Kaine over text message – a move that Wired magazine called “the ultimate text from Hillary.” But Hillary’s text was more than just a great political moment. It was also brilliant SMS strategy. Below we’ve laid out four things you can learn from Hillary’s text,…

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    Wired Says that “Clinton’s VP Announcement is the Ultimate Text From Hillary”

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    Last Friday, Hillary Clinton announced her vice presidential pick Tim Kaine over text message. Hillary’s choice of SMS – before a press conference, a Facebook post, or even a tweet – was a big moment in the history of political technology. Wired magazine called it “the ultimate text from Hillary” – and said the choice…

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    Three Tips to Create a Great Call-In Campaign

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    We live in a digital age. Communities form over the Internet, through social media, text messaging, and apps. But because everything is digital all the time, that can make it hard to get your message heard out in the real world. To cut through the clutter, nothing beats a call-in campaign – especially a call-in…

  • Woman hand holding smart phone displaying the news in a coffee shop.

    Your Weekly Mobile News Roundup

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    Hotels Embrace Text Messaging – An article in USA Today notes that hotels texting guests is becoming more commonplace. Updated CTIA Short Code Monitoring Handbook – Version 1.6. – Most notably, opt-out information on calls-to-action no longer needs to appear in bold typeface! Huge news…? E-Complish’s Text Message Payment System Is Ideal for On-the-Go Businesses & Consumers – A new text-based payment system…

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    Most Smartphone Users Download Zero Apps Per Month

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    65.5% of smartphone users download zero apps in a typical month, according to comScore. Creating a smartphone app can seem like a great way to connect with your core supporters. But apps can be expensive to develop – and for every Pokemon Go, there are a thousand apps that languish in the Apple store un-downloaded.…

  • Woman hand holding smart phone displaying the news in a coffee shop.

    Your Weekly Mobile News Roundup

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    SMS News MessageBird, a profitable rival to Twilio from Europe, introduces support for chat apps – While Twilio is pretty focused on enabling app developers, his company looks more to enterprise companies. Also, as a reminder, in April I reported that KPN unit iBasis agreed to sell its A2P & P2P SMS hubbing business to the company. Notable for M&R.…

  • Happy friends in the park using their phones on a sunny day

    Greenpeace’s Mobile Subscribers Were 60% More Likely to Become Monthly Donors than Non-Subscribers

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    Challenge: How Do You Turn Supporters Into Monthly Sustainers? Fundraising is a perennial challenge for any nonprofit. With so many great causes and an unstable economy, it can be difficult to raise donations. Even an organization’s most committed donors can forget to make their usual gifts. That’s why Greenpeace phone bankers called their supporters and asked…

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    Your Weekly Mobile News & Strategy Roundup

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    SMS to success with new technology for small business – an article in the Sydney Morning Herald about how small businesses using SMS. How you can use SMS in modern marketing – Strategy will make or break an SMS campaign. Here are some good tips for engagement. How SMS = Real-Time Engagement, Lifetime Loyalty – Tim Fujita-Yuhas, Director of Product…

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    How Should YOU Be Using Mobile? Let These 4 Organizations Be Your Guide

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    This post originally appeared on Salsa Labs’ blog. For the original post, click here. Everybody knows that mobile is the best platform to reach the most people. But sometimes, the medium can seem so vast and powerful, that it can be hard to get specific about what, exactly, your organization should be doing. We at…

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