The Commons: The Mobile Commons Blog

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    Top 5 Mobile Articles to Read This Week

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    1. A Portlable Panic Button for Immigrants Caught up in Raids HUGE, a digital agency providing strategy, marketing, design, and technology services mostly to Fortune 100 companies, has partnered with our customer United We Dream to disseminate an app that allows people to select contacts they would want to notify in case of emergency and pre-load…

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    Going to NTC? Join Us For a Drink!

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    Are you headed to the NTEN Nonprofit Technology Conference next week? Well, so are we! Mobile Strategists Jeri, Meredith, and Taylor will be in town from March 23-25. And on Wednesday, we’re hosting a happy hour for Mobile Commons clients and NTC friends. Join us for casual conversation and networking – and maybe a little…

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    Top 5 Mobile Articles to Read This Week

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    1. Drop it like it’s bot: Brands have cooled on chatbots Facebook, like many brands, is focusing away from chatbots. Key quote: “Users expect personalized, human-like assistance from bots — and that’s where they fail, at least for now.”SMS is still the best way to reach everybody! 2. American Fundraisers Lag Behind In Texting The 2017 Global…

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    Nonprofits rank text messaging as the most effective tech for communicating. So why do only 3% of them use it?

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    Text messaging is the most effective digital communications tool, according to a new study. But only a fraction of American nonprofits are actually using it. The 2017 Global NGO Online Technology Report polled thousands of nonprofits and NGOs across six continents and 153 countries to gain a sense of how nonprofits are using technology today.…

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    The New Yorker: Phone Calls are the Most Effective Way to Petition the Government, “Short of Showing Up in Person”

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    Over the past few months, The New Yorker writes, so many people have called the government that “voice mail filled up and landlines began blurting out busy signals.”  January 31, February 1, and February 2nd were three of the busiest days in the history of the Capitol switchboard. But with that deluge, do the phone calls…

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    The Institute for eHealth Equity Combines the Power of the Pulpit with the Power of Text Messages to Help People Live Healthier Lives

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    Problem: How do you reach an underserved community with vital health information? Underserved community members and community members of color often face system-based barriers to accessing healthcare and health-related information. As a result, they are subject to chronic diseases like asthma and diabetes, and their health care costs are significantly higher than other demographics.  Moreover,…

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    Top 5 Mobile Articles to Read This Week

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    1. Google Leads Businesses Beyond Standard SMS The search giant recently announced the availability of its new platform for businesses. With this new offering, nearly any business will have the capability to move beyond the traditional SMS texting promotional efforts. Companies deciding to utilize Google’s new platform will be able to use it for group texting,…

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    7 Ways for Businesses to Use SMS

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    SMS marketing is a simple way for any business to engage with its consumers. You can send out offers and opportunities, and easily communicate with your target audience.  Indeed, studies have shown that half of consumers actually get mad if your business won’t let them text with you. But what many businesses want to know is –…

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    Top 5 Mobile Articles to Read This Week

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    1. RCS, Google’s answer to iMessage, expands to 27 more carriers and OEMs Google is making a play to help carriers raise their own native messaging game, and stay in the messaging game itself in the future, by expanding RCS – its “Rich Communication Services.” 2. Google Brings ‘Android Messages’, A RCS-Based Default App For Text Messaging…

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    Wired Explains What Happens in Congressional Offices When You Call – And Why A Phone Call is So Effective

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    We’ve heard again and again (for example, on this blog!) that phone calls are the best way to influence legislators.  But when you call Congress, what exactly is happening at the other end of the line? An article in Wired walks through the process from the Congressional office’s perspective. First and foremost, Wired notes, phone…

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