4 Billion Text Messages Every Day

According to the recent semi-annual report by the CTIA mobile industry organization, over 4 billion text messages are sent every single day in the United States. And even more impressively, this number is twice as high as it was a year ago and continues to grow.

Reach Everyone

Text messaging is the most effective communication channel to get your message to everyone regardless of age, race, gender or economic class. Over 90% of Americans own a mobile phone and of those, over 95% can receive texts. While iPhone and Twitter tend to dominate the media, the reality is only a small fraction of the population actually use them. If it’s important to get your message out and really engage with your entire audience, you need to go where the people are. Don’t forget — the killer app for phone is still the phone.

High Response Rates

In the email marketing world, it’s common to talk about open rates and then response rates. When dealing with text messaging, it doesn’t even make much sense to talk about open rates — nearly 100% of all text messages are read. Because mobile is opt-in and no spam, you can ensure your message is getting through. The story behind response rates are even better. A typical call to action using SMS has a 10-20x higher response rate than the same call to action in email. Your messages get through and the responses are immediate.