85% of conference attendees texted in to join a mobile campaign
More than 60% of people responded to their text message appointment reminders
Smoking quit rates among teens doubled with text message support.
Twice as many heavy smokers quit with text message support.
Over 32,000 low-income New Yorkers receive job alerts via text message in the TXT-2-Work program.
The University of Maryland's FSNE program changed 95% of lower-income parents' behaviors with nutrition information.
Television ads with a text call to action generated 325% more contest entries than a web call to action.
The Sacramento Kings increased revenues $10 for every person on their mobile list.
September 23, 2009
September 21, 2009