Disaster Relief: how to help.

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Increase Response Rates

 

Increase Response Rates

Maybe because it’s such a personal form of communication, or maybe because it’s so easy to take action with a phone in your hand, text messaging generated unbelievably high response rates.

It’s Easy to Do

Response rates drop off dramatically with every step a user has to go through. Whether people are making a phone call, signing a petition, or taking a survey, Mobile Commons makes it completely frictionless for the end user to participate. Reply to the text. Click the “Call” link. The result is obvious: significantly higher response rates.

For Your Most Actionable Messages

Email and social networks have both been flooded with information overload and your message is lost in the noise. On the flip side, over 95% of text messages being read, it almost doesn’t make sense to talk about open rates. Use a text message when you need to be sure your important message is heard.

Improve Other Communication Too

When a text message is coupled with another form of media, the result is increased response rates in both! In a controlled test, people are 77% more likely to donate money when they receive both an email and a text message about the cause vs. the email alone.