Use a mobile call to action to turn television, radio, print and web into powerful engagement and membership-building opportunities – easily measured and tracked.
Text calls to action yield a 4-5 times greater response rate than any other call to action, when presented in media such as television and radio.
Reform Immigration 4 America grew its list from a few hundred to more than 170,000 in just over a year, building a mobile list that the New York Times called “the envy of non-profits.”

Connect people automatically by text, email or Web to their local representative, senator, or the White House. Target your calls to where they matter most.
Callers hear your pre-recorded audio “talking points” before being connected. Remind your members of the key issues for maximum effect.
All calls are tracked. Record total calls made, who makes the call, how long they stay on the phone, and where each call is connected.
Non-profits generated over a million phone calls in 2010.
Targeted advocacy phone calls through Mobile Commons had a direct and measurable impact on legislative support and passage of bills on behalf of Teach for America.

Send information about events, rallies, and volunteer opportunities to supporters based on where they live.
Coordinate house parties, busing to marches and rallies, or carpools.
CREDO Mobile organized opposition to Prop 8 by letting users text in to find the closest rally and the nearest ride to get there.
RI4A connected thousands of supporters to over 1,000 house parties, where they joined a national conference call supporting immigration reform.

Keep your members as informed as possible by sending them updates and breaking news as events occur.
The Democratic Congressional Campaign Committee (DCCC) created a mobile campaign to “fact check” John McCain’s speeches as he delivered them.
The Human Rights Campaign broadcast the repeal of “Don’t Ask, Don’t Tell” to its mobile list, linking them directly to the HRC website for more information.

Let people text in to learn a candidate’s political positions or a company’s attitudes.
Motivate your base by creating a persistent resource they can access from anywhere.
The Human Rights Campaign’s “Mobile Shopper’s Guide” lets users text in the name of a product to learn if the company is LGBT-friendly.

Users can text in opinions or preferences in response to news or legislation – from simple like/dislike to personal stories.
Create a graph of the results or just pull from anecdotes.
Sierra Club members sent in their thoughts during the presidential debate sponsored by Clean Coal. The Sierra Club then used the responses to build their mobile list.
After a recent blizzard, Chicago Tribune readers texted in the condition of their streets: broken down cars, impassable streets, and people stranded. The Tribune then created a Google Map showing the road conditions alongside the personal responses.

Members can text to donate, text to pledge, or connect with operators at a call center. We track every dollar raised and who gave it.
The Humane Society raised 77% more money when they combined text messaging with email in a fundraising campaign.

Record every text, click, call, and donation. Learn where your constituents are coming from, and compare that to how often they make advocacy calls or donate.
The more you know about your constituents, the more effectively you can reach them. Message your members based on where they live, what their interests are, or what kind of action they have taken in the past.
DoSomething.org sends teens local volunteer opportunities twice a month, based on their areas of interest.