Reach Everyone—Immediately
The backbone of Mobile Commons is based around short text messaging (also called SMS) and phone calls—the two things every mobile phone can do. Our platform makes it easy to integrate mobile text messaging into your campaign strategy, your CRM tools, your website, and the social web. Although it’s powerful and packed with features, it’s very simple to get started. At it’s core, Mobile Commons allows you to build a responsive audience composed of anyone with a mobile phone. Then, we give you easy ways to manage that audience and create engaging programming, conversations, and interactive applications.
The Power of Short, Actionable Messaging
Mobile Commons is designed so that you can easily launch mobile campaigns in minutes. Campaigns are flexible: people can participate by joining from their mobile phone at live events, signing up on a web form, getting added through a CRM tool, or through a Facebook application.
Send to One Person or Send to Millions
Mobile Commons makes it easy to send your message to a list of millions, or you can use groups to narrow down who gets the message, all the way down to answering the question of an individual.
In addition to targeting messages based on things like location information, we also have special Legislative Targeting tools for people interested in mobile advocacy.
As well as powerful grouping and targeting that you can do with the click of a button, you can easily upload and export groups as CSV files if you’re used to working in Microsoft Excel or doing your own data management.
Push Information or Let People Pull It
In addition to building a list and sending messages, you can also easily build programs on Mobile Commons that allow people to find information on the go. Using our platform, you can easily build your own mobile search application from a spreadsheet or a web service.
After you’ve created your search application, it’s accessible to anyone with SMS on their phone. Users can text in from stores and restaurants while making purchasing decisions or to look up local information. Because it’s a text message, the information can go anywhere so it’s easy for people to show their friends and for your program to spread virally. Try doing that with a wallet card!
Example: The Blue Ocean Institute runs a program called FishPhone. You can text in the name of a fish and get back health and environmental information. You can try it by texting “fish halibut” to 30644.
As with all Mobile Commons programs, it’s easy to bring it to the web. There’s also a fully functional Flash Widget version of FishPhone that can be embedded on any website. Try it out.
Generate Phone Calls
While text messaging is becoming a preferred form of communication, there are lots of times when a phone call is the best type of communication. When you combine text messaging and voice, lots of interesting things can happen:
- Generate a huge number of phone calls quickly
- Create informed callers - they hear audio talking points before being connected
- Know exactly how many calls were connected and how long each call lasts
- Track where you generate your calls: email, your mobile list, or the web
Organizations have used Mobile Commons voice and messaging tools to: launch legislative call-in campaigns, sell tickets, raise money with a call center, and rapidly respond to media. The sky is the limit.
Everything is a Conversation
When people send texts to their friends, they expect a response. Our application makes it easy to construct conversations so that you’re never leaving your audience hanging–they always get the next step to keep them engaged. Try finding that with a run-of-the-mill mobile marketing company.
