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St. Jude Uses Text Messaging to Take their Video Viral

St. Jude Children’s Research Hospital, an internationally-recognized hospital known for its pioneering work saving children with life-threatening illnesses, recently released a video of some of their talented young patients and staff members singing along to the iconic Beatles’ song Hey Jude. With heartfelt singing – and quite a few celebrity cameos (Betty White! Keith Urban! Robin [...]
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Kathy Lee Drops a Puppy for Pet Adoption

Yesterday, on the Today show, Kathy Lee dropped a puppy. But she did it for a good cause. The puppies were in the Today studio to promote DoSomething.org’s Pics for Pets campaign. Do Something is asking teens to go into animal shelters and take pictures of the animals there. The thought, as photographer Nigel Barker [...]
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The Pregnancy Text Campaign Won a Smarty!

We won a Smarty! Last night, the Mobile Marketing Association held its annual Smarties Awards – honoring the best mobile campaigns from across the globe. And we were delighted that DoSomething.org and Mobile Commons won a beautiful statuette for the Pregnancy Text campaign. Pregnancy Text was part of DoSomething.org’s initiative to fight teen pregnancy. They [...]
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Mobile Commons Will Help Millions of Americans Find Out Where to Vote on Election Day

Did you know that millions of people don’t vote each year simply because they do not know where to go? In 2008, 1.9 million voters did not show to up polls simply because they didn’t know where to go.[1] Studies further estimate that, this November, at least half a million votes will be lost due [...]
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6 Simple Ways to “Text Out The Vote”

With a close election in less than two months, it’s a crucial time to mobilize your base. We wanted to share 6 simple ways a mobile campaign can help drive your constituents to the polls. We’ll also be conducting a Get Out The Vote webinar next Thursday, 9/27, from 3-4pm EDT. Click here to register now. 1)   Direct people to the right [...]
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Jeremy Clements Turns a NASCAR Car Into a Text Message Fundraising Machine

NASCAR driver Jeremy Clements is revving up for a text message fundraising campaign that will benefit St. Jude Children’s Research Hospital. Clements is transforming his Car #51 into a mobile call to action – asking NASCAR fans to text HERO to 50333 to donate $5 to St. Jude. As the second most popular TV sport [...]
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UWUA Organizes Utility Workers with a Text Message Campaign

The recent Con Ed union lockout was massive in scale, involving over 8,500 workers from Local 1-2 of the Utility Workers Union of America. As the company and the union struggled to come to terms on a new contract, Local 1-2 faced the challenge of keeping all those workers informed and engaged – and they [...]
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AARP Kicks off National Tour with Text Message Alerts

The AARP is heading out on its nationwide You’ve Earned a Say bus tour to give seniors a voice in the upcoming election. And they’re using text to spread the word. Focusing on Social Security and Medicare, the bus tour will ask seniors from both parties to urge their candidates to make these issues a [...]
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Nonprofit Quarterly Features the “Elegant Simplicity” of Text Messaging

Today the Nonprofit Quarterly published an article that highlights mobile as “a simple, inexpensive way for nonprofits to reach their constituents” – and features the work of Mobile Commons and our customers. Any article that calls text campaigns “sexy” is all right by us, but the NQ piece also provides a great overview of the [...]
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DoSomething.org Integrates Text Messaging Throughout Its Annual Awards

Last night on VH1, our client DoSomething.org aired their annual awards ceremony – honoring not just socially responsible celebrities, but also young people who are taking action in their communities. And like just about everything DoSomething does, the Awards show had text messages integrated seamlessly throughout the event. Teenagers were given a variety of options [...]
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