The Commons Blog | Mobile Commons | Page 4

Build Long-Term Engagement to Set Yourself up for Big Bang Wins

A mobile messaging campaign can lead to huge payoffs at make-or-break moments… but only if you’ve already laid the groundwork. In this webinar, Sam McKelvie walks you through how to take concrete steps today to set yourself up for “Big Bang” wins down the road. “When everything’s on the line … your organization really can’t [...]

Mobile Marketing 101: Why You Need a Mobile Campaign Today

What exactly is mobile marketing – and why should you start a campaign today? In this webinar, our own Michael Sabat breaks down the stats and insights at the heart of mobile. A Mobile Commons campaign can lead to 99% open rates and a 10x increase in conversion rates. It gives you access to all [...]

Text for MLK Day: DoSomething.org Creates a Text Message Game to Immerse Teens in the Civil Rights Struggle

How would you have fared as a civil rights activist in 1961? Would you have sat by the sidelines as other students stood up for their freedoms? Or would you have added your voice to the cause – and faced the consequences? To celebrate Martin Luther King Day, DoSomething.org has created an immersive text message [...]

Franciscan Friars are Taking Your Prayer Intentions – via Text Message

You can send a text message to your family, your friends, your doctor, your bus service. But what about sending a text to God? The Franciscan Friars of Holy Name Province, the largest group of Franciscan friars in the world, are asking the faithful to text them their prayers for special intentions and needs. The [...]

The 113th Congress is Waiting for Your Calls

The 113th United States Congress will be sworn in on January 3, 2013. In addition to the new legislators, many citizens are now in new electoral districts. That makes now the perfect time to launch an advocacy campaign. Starting January 3rd, our platform will automatically use the new electoral districts when people call their legislators. We will [...]

Text SHUT THE *&%$ UP to Unsubscribe: Why Technology Needs to Relate to People in The Language They Actually Use

At Mobile Commons, we’ve analyzed tens of millions of messages, opt-ins, opt-outs, and help requests. We’ve learned time and again that people communicate via text messages in a colloquial, familiar manner. Even when they’re texting with a large organization, users respond like it’s a friend. In fact, people often aren’t aware that they’re talking to [...]

Demand a Plan Wants You to Call Congress to End Gun Violence

In the wake of the horrible shootings at Sandy Hook, people around the nation have been demanding a response. Speeches and moments of silence no longer seem sufficient. There’s a call for sweeping legislation to change our country’s culture. Now, Demand a Plan is harnessing that support to directly petition Congress and the President. They [...]

By the Numbers: Pew Report Shows Texting’s Growth

A Pew report released last month shows that texting is one of the main functions that people perform on their cell phones, behind taking pictures (and actual phone calls). The data shows that 80% of cell phone users use their phones for text messaging. That’s a 22% increase over the data from 2007 – and [...]

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