Across the country this week, baseball fans poured into stadiums to celebrate the opening day of baseball season. In Washington, DC and New York, Nationals and Yankees fans weren’t only eating peanuts and singing during the 7th inning stretch, they were helping Japan. Major League Baseball and the MLB Player’s Association are donating $500,000 to Japan’s […]
When new subscribers join your mobile list, they immediately receive an automated response thanking them for joining. But you don’t have to let the handholding of your recent recruits stop there: Mobile Commons lets you target just your newest members with “welcome series” messaging. Send automated messages to your subscribers based around the date they […]
We make our powerful features easy and intuitive to use. But even the savviest mobile marketer can make mistakes – and you can’t unsend a text message. That’s why we let you test out your broadcast before you send it to your list. Send a message to just a group of your coworkers and associates. […]
Most mobile marketers are on a first-name basis with their subscribers – but that’s it. They ask their members for their name, their email, and their address. Then they call it a day. But as with any good conversation, you should listen as much as you talk. The more you know about your subscribers, the […]
Smart phones like the iPhone and the Droid can view web pages better than most desktop computers can. But when you’re running a mobile campaign that reaches out to thousands of people, you can be pretty sure that some of your subscribers are carrying mobile devices straight out of the Stone Age. Now you can […]
A text a day keeps the cravings away. Two new studies show that text-messaging can “measure and intervene in urges people have during smoking cessation programs.” Put simply, text messages help people stop smoking. Scientists at the University of Oregon and UCLA used fMRI on 27 smokers to map the areas of the brain where […]
We’ve been following coverage of the disaster in Japan as the magnitude of the damage continues to grow. First the earthquake, then the tsunami and now the reports of a nuclear disaster at Fukushima mean that the people in Japan need all the help they can get to even begin recovery efforts. Thanks to mobile […]
Today the National Coalition for Safer Roads launched this PSA in support of red light cameras in Missouri. The campaign highlights the true stories of people whose lives have been affected by red light runners. Watch the PSA above, and then text RED to 723389 to learn more.