The Commons: The Mobile Commons Blog

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  • Features Mobile Commons Customers


    The social media blog yesterday featured a post by Holly Ross, executive director of NTEN, discussing the way that nonprofits are innovating with mobile. Holly writes: Even before that first cup of coffee, an increasing number of us are reaching for our mobile phones in the morning. That makes mobile the perfect fit for…

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    Using SMS to gauge gas prices


    The Takeaway and Transportation Nation have teamed up to find out how record gas prices are affecting drivers. Using the Mobile Comons platform and Google Maps, the team has created a map that plots both gas prices and how people are changing their behaviors to cope with pain at the pump. Gas prices are at…

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    California Poison Control Goes Mobile


    Last week, California Poison Control launched a new iPhone app called “Choose Your Poison.” The app lets kids play an informative game that suggests how similar candy can look to medication – and then lets them automatically connect with a poison control hotline. The iPhone app marks an extension of our own long-standing mobile campaign…

  • Welcome Back Your Accidental Opt-Outs


    Text messaging is a no-spam medium. If you opt out from a mobile list by texting STOP, you are not allowed to be texted again. In fact, the carriers have a list of special words that we have to watch for, such as STOP, QUIT, CANCEL, and REMOVE. What the carrier rules don’t take into…

  • June 3rd in NYC: Mobile-ize, Organize & Unionize!


    For the past month, we’ve been working on an exciting event that we’re finally ready to announce! On June 3rd, in New York, Mobile Commons will be partnering with Organizing 2.0, Democracy in Action and the Metro New York Labor Communications Council for a full day training on using of mobile for organizing, with a…

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    Listen to Your Data: Lessons from a Multilingual Text Message Campaign


    Mobile marketing is still unexplored territory. It’s only in the last few years that cell phones have become widely-adopted enough to create a truly pervasive mobile campaign. Because mobile messaging is so new, there aren’t many rigorous best practices or established guidelines. That can be incredibly exciting, as each new project we work on further…

  • Tell the New York Times and WNYC The Best Spots for Birding


    In celebration of Bird Week, the New York Times and WNYC are creating an “interactive map of bird-watching spots throughout the five boroughs.” They’re asking readers and listeners to text in their favorite haunts for birding, and what types of birds they’ve most recently seen. (We sent in some pigeon sightings from outside our Washington…

  • SMS Helps With Flu Vaccine Reminders – And A Lot More


    SMS can be a great way to remind parents to get their children vaccinated, according to a new study. Dr. Melissa Stockwell, an assistant professor at Columbia University, used text messaging to remind minority, low-income families about flu vaccinations. Her results show that text messages can help keep families healthy. According to an article at…

  • Schedule Your Messages Ahead of Time


    Mobile marketing works best when it’s part of a broader outreach campaign. Your mobile messaging should sync up with your email, print, outdoor, TV ads, radio spots, carrier pigeon letters, smoke signals and everything else to create a cohesive whole that’s more effective than any one outlet could ever hope to be. To make it…

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