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Using Mobile Technology to Influence Health Care Reform

Mobile Marketer published an article this morning in which many mobile industry experts shared their opinions on ways the government could use mobile technology to help pass health care reform legislation. This seems like the perfect opportunity to share some of the exciting ways our customers have been using mobile to influence health care legislation [...]

Congress in Recess? Call Their District Offices

The House and Senate may have left Washington DC for their summer recess, but nobody else is resting! Don’t forget that you can still reach your representatives at their district offices too. With so much important legislation being debated this summer, it’s critical that your constituents and supporters have their voices heard. One of the [...]

Mobile Commons Appoints Anthony Risicato as CEO and Expands Client Roster

Mobile Commons’ mobile messaging platform provides innovative solutions to marketers and agencies for mobile campaign management New York — August 19th, 2009 — Mobile Commons, Inc., a pioneer of easy-to-use technology for mobile marketing campaigns, today announced the appointment of Anthony M. Risicato as its Chief Executive Officer. In addition, the company announced that it [...]

Sometimes You Have to Slow it Down

Our customers have been having amazing success using our text messaging platform to generate phone calls. The following graph shows the number of phone calls made during the 8 hours after a typical SMS broadcast. As you can see, the response rate is extremely high, but also incredibly fast. This is great when you want [...]

AFSCME adopts innovative advocacy tools and strategies

Over the last few months, one of our savviest clients, AFSCME, has adopted new ways to engage their members using voice and mobile technology, leading the labor movement in grassroots advocacy. Check out these examples: Web-driven voice advocacy through the “Make America Happen” Campaign AFSCME sends emails to their list to drive constituents to web [...]

A “Starbucks Locator” for the Rest of Us

A couple years ago, Starbucks rolled out a popular SMS application. Users could text their zip code to MYSBUX and they would get back the closest Starbucks location. Google has an SMS service that lets you text in to GOOGLE and get back weather, directions, sports scores and more. Mobile Commons has a similar application [...]

Location, Location, Location

Over the past few months, we’ve slowly been incorporating location information to all parts of the Mobile Commons application. Every phone & profile in our database is now associated with a geographical location and location is added for all new users. (Note: we aren’t tracking users in real-time; just their address). Locations can be as [...]

Integrating Text Messaging with Fundraising Drives Donations

We spent a lot of time at the end of 2008 working with one of our clients, The Humane Society of the United States, and our friends at the Watershed Company to come up with a nice mobile test for end of year fundraising. We wanted to give mobile subscribers an option to donate over [...]

Reply “Please” to Unsubscribe?

Last week, we wrote a blog post discussing SMS signatures and doing some analysis to see how common they are. This week, we decided to continue with the theme of text message processing and analyze opt-out requests. Background According to the Mobile Marketing Association’s best practices, text messaging providers are required to look for special [...]

Text Message Signatures

SMS Signature Overview Maybe you’ve seen them before. Every single text message you get from one of your friends ends with “<3 Stacee” or “Hugs&Kisses”. It’s called a text messages signature. They are just like email signatures; users setup their phones to automatically insert a message at the end of every text message. This can [...]

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