Super Bowl, Saints and Text Donations!

The Super Bowl is one of America's biggest marketing events (a record 150 million viewers in 2009). This year's matchup between the New Orleans Saints and the Indianapolis Colts will likely break that record. Leading up to the game, Americans will be spending $175M on potato chips and buying nearly 50M cases of beer. Wow... For the people of New Orleans, the Saints march to the Super Bowl has helped soothe some of the pain that persists from Hurricane Katrina. Still, entire neighborhoods remain devastated, houses unclaimed and residents displaced - especially in the Lower 9th Ward.