The Commons Blog | Mobile Commons | Page 30

WNYC Maps the Street Cleanup after the New York Blizzard

Those of you living in warmer climates might not know that last week, New York was hit by a blizzard that grounded flights and clogged city streets. City transit was all but shut down, and many New Yorkers were unable to leave their homes. For a great photo gallery from the New York Daily News, [...]

Our “Quick Blast” Feature Lets You Send a Text Blast …Quickly

At Mobile Commons, we make it easy for you to create a conversation with your mobile list. We’ve developed the tools to segment your list, to schedule your messages in advance, to immediately connect users with their Congressional representatives, and much much more. But sometimes you don’t want a scheduled or segmented blast. Sometimes you [...]

Mobile Commons on Martha Stewart: Text to Express Your Personal Style

Last week, Martha Stewart Living featured a Mobile Commons text-in, asking viewers to express their personal style. Decorators Kevin Sharkey and Rebecca Robertson each decorated the same room in a week. Kevin created a more traditional-themed garden room, while Rebecca used graphic lines and bright colors for a more modern feel. The show then asked users [...]

Target Your Message To Your Users’ Life Milestones

Sometimes it makes sense to blast all your users at the same time – to mobilize action or disseminate information. But other times it makes better sense to time your message to a person’s individual schedule. People encounter their life milestones, like marriage and childbirth, at their own pace. Using Mobile Commons, you can send [...]

Louisville Uses Texts to Help Smokers Quit

Health departments all across the country are trying to help people quit smoking. And the Louisville Metro Department of Health and Wellness is doing it by offering help wherever and whenever smokers need it – via text message. The best thing about the text messages? They’re individually timed. Smokers text in their target quit dates [...]

Most Successful Nonprofit Mobile Marketing Campaign Ever Reveals its Secrets

Last Friday, our partner Reform Immigration FOR America (RI4A) released what may be the most comprehensive analysis ever of the pitfalls and opportunities of mobile marketing. RI4A has compiled a mobile list of over 150,000 members, which the New York Times recently described as “the envy of non-profits.” The report details how RI4A compiled that [...]

How QR Codes can Transform Local Marketing into an Interactive Experience

QR codes, or 2d bar codes, are a great way to turn static local marketing into an interactive portal to your online universe. At Mobile Commons, we provide QR codes as an included service for our clients – and then help define a strategy for the best way to deploy them. For those not familiar, [...]

Build Engagement to Increase Your Bottom Line

Mobile marketing is a great way to raise money – but it also can do a lot more. Asking for mobile donations or sending out coupons can spur giving and drive purchases. But if that’s all you do, you’re missing out on mobile’s main power: building a direct, trusted and ongoing relationship with your supporters. [...]

Find Out Where to Vote via Text Message

Fact 1: In 2008, an estimated 1.9 million citizens did not vote simply because they didn’t know where to go Fact 2: 93% of Americans have a mobile phone Fact 3: A text message reminder on Election Day increases likelihood of voting by 4-5% Mobile Commons is pleased to announce our new Mobile Polling Place [...]

The Mobile Web: Consider the User

Thirty-eight percent of American mobile phone users — 120 million people — access the web via their mobile device; fewer than 30 million are iPhones or Android phones. (Mobile Access 2010 Pew Internet and American Life Project). This percentage increases dramatically among the under-served 30% of the population without reliable non-mobile Internet access (Pew). The [...]

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