The Commons: The Mobile Commons Blog

  • build a list

    How to Build Your Mobile List: Add a “Call to Action” to Your Existing Media

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    When you start a mobile campaign, the first step to success is to get people to sign up for your alerts. In this series of posts, we’ll be discussing a few ways to use the resources you already have to build your mobile list.  One of the strengths of a mobile campaign is how seamlessly…

  • safe place logo

    National Safe Places Launches Live Text Chat for Teens in Danger

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    National Safe Place is an incredible organization that connects teens and children in trouble with convenient places they can get help in an emergency – schools, fire stations, libraries, and other friendly locales where they can be safe if they’re threatened. For years, their TXT 4 HELP program let young people text in to find…

  • blackbaud sphere

    Create Text Message SMS Campaigns that Sync with Blackbaud

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    One of the biggest challenges of running any outreach campaign is keeping track of all the information. That’s why Mobile Commons syncs all of our campaign information with our CRM partners. So if you’re a Blackbaud customer looking to create a mobile marketing campaign, we make it easy to add mobile reach to your existing marketing…

  • jed alpert

    Jed Alpert Talks about “Starting the Conversation”

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    Our CEO Jed Alpert recently sat down with Oracle’s Profit magazine to discuss how a mobile campaign can extend an organization’s existing communications – and what companies are doing wrong. He also gave some introductory thoughts for executives who are thinking of launching their own mobile campaigns: First, look at all the preexisting ways your…

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    Enough Project and George Clooney Draw Attention to Sudan War Crimes

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    To call attention to the growing incidence of war crimes in Sudan, the Enough Project is creating a series of viral videos you can’t look away from. One video shows George Clooney in Sudan, where the humanitarian crisis grows worse by the day, visiting displaced people living in caves because they are bombed several times…

  • gamification icon

    Get People to Do What You Want Them To by Turning Your Everyday Outreach into a Game

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    When the non-profit DoSomething.org wants to mobilize its teen audience, they do it by text. As their CEO Nancy Lublin has said, “If you want to reach teens, you’re … better off sending them a text message.” But last summer, when DoSomething.org wanted to catalyze an especially intense outpouring of activism in a short period…

  • citizenshipworks logo

    CitizenshipWorks Connects Immigrants With Low-Cost Legal Help

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    For millions of people around the world, becoming a United States citizen is a long-held dream, the doorway to opportunity. But many immigrants find that, once they arrive on American soil, the actual process of becoming a citizen is a confusing legal morass. Many can’t afford the costly price of lawyers. Many more don’t know…

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    Mobile Strategy: Targeting Your Message

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    One of a mobile campaign’s most transformational powers is the ability to personalize your message. Rather than blast a message out to “everyone,” you can reach out to specific individuals. That turns what might have been broad outreach into something meaningful and actionable. In this video, we explain how Mobile Commons can help you target…

  • mediapost logo

    MediaPost Features Mobile Commons on how Brands Can Offer Value

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    Here’s a terrific article from MediaPost about how brands can truly “offer value” to their most loyal customers. By focusing on actual engagement instead of gimmicks, an organization can develop long-term relationships with their users that extend far beyond a one-off interaction. The article highlights Mobile Commons as an exemplar of that strategy, and is…

  • Mobile Marketing Book

    Learn the best practices of mobile with the Mobile Marketing Revolution

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    Our CEO, Jed Alpert, has written a book laying out the best practices for mobile engagement that he’s learned working with thousands of companies, non-profits, government agencies, political groups, healthcare companies, and basically every other type of organization. The book details actual use cases from some of the most innovative and successful mobile campaigns in…

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