The Commons: The Mobile Commons Blog

  • publishers-weekly

    Publisher’s Weekly Features Simon & Schuster’s Text Message Campaign


    We’re excited to announce a new text messaging campaign from Simon & Schuster that is revolutionizing how authors can communicate with their fans. Launching at San Diego Comic-Con, the campaign gives Young Adult readers the chance to enter contests and correspond directly with some of their favorite authors. That includes Scott Westerfield, the New York…

  • Mobile Commons Partners with Simon & Schuster for Text Message Campaign – Press Release


    Simon & Schuster Children’s Publishing to Partner with Mobile Commons for Young Adult Text Campaign to Debut at Comic-Con San Diego Contests and marketing campaigns will connect authors with their fans using young adults’ favorite mode of communication – text messaging NEW YORK, July 12, 2012 – /PRNewswire/ – Simon & Schuster Children’s Publishing has partnered with Mobile…

  • mobile marketer logo

    2 Mobile Commons Clients Featured as SMS Campaigns of the Quarter


    Mobile Marketer released a list of the “Top 10 SMS campaigns of Q2” – and we were delighted to see that two Mobile Commons customers made the ranks. The National Cancer Institute’s SmokefreeTXT and the Arbys/Share Our Strength No Kid Hungry campaign were highlighted as mobile initiatives that “really us[e] the medium in an effective…

  • union plus

    Union Privilege Helps Union Members Buy Union-Made Goods – Through Text Messages and the Mobile Web


    Buying union is a point of pride with many Americans – and particularly with union members. So Union Privilege has created a text resource to help union members make sure they’re buying union-made goods on national holidays. Over Memorial Day and on the Fourth of July, for example, Union Privilege texted out a link to…

  • CREDO Mobile Lets Users Text to Find a Rally – And a Ride to Get There


    In 2009, the passing of California’s Proposition 8, which prohibited same-sex couples from marrying, ignited a storm of protest across the state. There were large rallies across San Francisco and Los Angeles. But what about those people in less urban areas who wanted to get involved? The activist mobile provider, CREDO Mobile, set up an SMS…

  • LIUNA Uses Radical Targeting to Personalize its Messages


    Text messaging is uniquely valuable for labor unions. When workers are on job sites, they may not have consistent access to their email or the Internet. But they will have their cell phones in their pockets. Many unions use mobile messaging campaigns to keep their members informed about ongoing negotiations, as well as updates about…

  • ri4a logo

    1,000 Parties, 60 Thousand Voters – Brought Together by Text Message


    When a national campaign wants to engage supporters on a personal level, local house parties can be a great way to do it. At a house party, it’s not just about donating money or calling a congressperson. A group experience provides social reinforcement that encourages deeper commitment. Organizing local events, though, can be tricky, especially…

  • voto latino logo

    Voto Latino Drives Voter Registration (and Voting) over SMS


    Sometimes the best way to reach out to people is to have your members do it for you. That’s the idea behind a recent Voto Latino campaign that used text to engage its members in a voting registration drive. Members on the Voto Latino mobile list received a text asking them to take the May…

  • personal democracy forum logo

    Mobile Commons Gets Personal with Democracy


    Earlier this month, Mobile Commons helped out our friends at the Personal Democracy Forum give conference-goers a way to voice their opinions about technology and government. Working with the event organizers, we ran a mobile survey asking attendees for their opinions on everything from where the SOPA/PIPA movement should go next to what they think about the…

  • working america logo

    Working America Drives Local Action with Targeted Text Messages


    Working America is a national organization that represents working families on a wide variety of issues. Some of those issues are national. But some – from unemployment in New Mexico to union rights in Ohio – are highly local. So Working America uses locally targeted mobile outreach to make sure they’re sending their messages to…

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