New Study Highlights the Popularity of Text-to-Donate

A recent survey by the Pew Research center shows that almost one in 10 Americans have made a donation via text. Furthermore, taking the “Text to Haiti” campaign as a test case, the study found that 73% of those who donated did so within 24 hours of hearing about the campaign. And 43% of donors [...]

Crain’s New York Features MTA’s Bus Time

An article in Crain’s New York covers the debut of the MTA’s Bus Time system on Staten Island. The Bus Time program, which lets people find out by text message exactly when their buses are running, will expand to all five boroughs by 2013. That means a lot less waiting in the cold, a lot [...]

New York Tech Community Voices Protest Against SOPA – on the Street and on the Phone

This afternoon, our friends at The New York Tech Meetup took the protest against wide-ranging anti-piracy bills to the streets of Manhattan. Hundreds of the city’s tech community turned out for a demonstration in Midtown, outside the offices of Senators Charles Schumer and Kirsten Gillibrand. The rally was to voice opposition to the Stop Online [...]

Mayor Bloomberg on Bus Time and Mobile Commons

To celebrate today’s launch of the MTA’s Bus Time service, Mayor Michael Bloomberg issued the following statement. In it, the mayor discusses the philosophy behind Bus Time, and how the service will provide greater convenience to New Yorkers across the city. He also gives a very kind shout-out to Mobile Commons! STATEMENT OF MAYOR MICHAEL [...]

Text to Find Your Bus with MTA’s Bus Time

Today the MTA debuts their new Bus Time system on Staten Island. Commuters can text to find where the closest bus is – decreasing their wait times at bus stops and streamlining their commutes. The Staten Island rollout is just the first in what the MTA is planning as a citywide reinvention of transit. Here’s [...]

Our GM Amanda Moskowitz on Mobile in Politics

As the 2012 election heats up, candidates are more and more reliant on mobile engagement, says a new article in Mobile Marketer. And while increasing smartphone penetration allows for a lot of play with apps, the article reminds that “SMS reigns as the channel with the broadest reach, which is especially important for political candidates [...]

Swarovski’s Let It Sparkle Campaign Lets you Text your Message Onto Rodeo Drive

This holiday season, the luxury crystal-makers Swarovski turned Rodeo Drive into an interactive display. Their installation, which ran down the Rodeo Drive median strip, scrolled holiday messages sent via text and Twitter on five shimmering helices of Swarovski crystals and moving type. Anyone could join in by texting “sparkle” to 877877 or tweeting with the [...]

DoSomething.org Asks Teens to MMS for the Arts

As schools face more and more budget cuts, arts education is often the first thing on the chopping block. But passionate arts students are doing something about it through the Make Art. Save Art. campaign at DoSomething.org. This innovative campaign invited students to text in their images via MMS. DoSomething.org then posted the images online [...]

Forbes.com Shows How Mobile Commons Launched 400,000 calls to Congress

A recent article in Forbes.com highlights how Mobile Commons helped generate 400,000 calls to Congress as part of the Stop SOPA campaign. The Forbes piece explains how the initial outreach from Tumblr turned into an enormous swell of activism: “Those who clicked [on the Tumblr link] could enter their phone number to get a recorded [...]

5 Mobile Ideas for Your End of Year Fundraising

We know that the close of the year is peak fundraising time for many non-profits. But with so many holiday responsibilities, from purchasing gifts to planning trips, even your most dedicated supporters can be difficult to reach. Never fear – mobile can help! To help you cut through the clutter this holiday season, here are 5 [...]