The Commons: The Mobile Commons Blog

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    MTA Bus Time™ Hits 1 Million Text Requests – press release


    The MTA’s revolutionary Bus Time™ initiative – the mobile service that provides customers with real-time information on the nearest bus – has just passed a major milestone. Since the service launched its first borough-wide expansion in January 2012, riders have sent 1 million text messages requesting transit info. When commuters text a bus stop code…

  • WBUR Makes a Mobile Map of Coyote Sightings in Boston


    After a winter filled with coyote sightings throughout the Boston metropolitan area, citizens were concerned about what all the wildlife meant for them. While animal experts assured the populace that coyotes aren’t dangerous for people, Bostonians still worried about their children and their pets. WBUR, NPR’s news station in the Boston area, wanted to help…

  • KCRW Sends Angelenos Restaurant Tips over Text Message


    The Los Angeles public radio station KCRW is dedicated to keeping its listeners informed about the issues that matter most to them. And what matters more to a city dweller than where to find good food? That’s why KCRW has launched a mobile program to provide Angelenos with restaurant recommendations over text message. Every week, …

  • publishers-weekly

    Publisher’s Weekly Features Simon & Schuster’s Text Message Campaign


    We’re excited to announce a new text messaging campaign from Simon & Schuster that is revolutionizing how authors can communicate with their fans. Launching at San Diego Comic-Con, the campaign gives Young Adult readers the chance to enter contests and correspond directly with some of their favorite authors. That includes Scott Westerfield, the New York…

  • Mobile Commons Partners with Simon & Schuster for Text Message Campaign – Press Release


    Simon & Schuster Children’s Publishing to Partner with Mobile Commons for Young Adult Text Campaign to Debut at Comic-Con San Diego Contests and marketing campaigns will connect authors with their fans using young adults’ favorite mode of communication – text messaging NEW YORK, July 12, 2012 – /PRNewswire/ – Simon & Schuster Children’s Publishing has partnered with Mobile…

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    2 Mobile Commons Clients Featured as SMS Campaigns of the Quarter


    Mobile Marketer released a list of the “Top 10 SMS campaigns of Q2” – and we were delighted to see that two Mobile Commons customers made the ranks. The National Cancer Institute’s SmokefreeTXT and the Arbys/Share Our Strength No Kid Hungry campaign were highlighted as mobile initiatives that “really us[e] the medium in an effective…

  • union plus

    Union Privilege Helps Union Members Buy Union-Made Goods – Through Text Messages and the Mobile Web


    Buying union is a point of pride with many Americans – and particularly with union members. So Union Privilege has created a text resource to help union members make sure they’re buying union-made goods on national holidays. Over Memorial Day and on the Fourth of July, for example, Union Privilege texted out a link to…

  • CREDO Mobile Lets Users Text to Find a Rally – And a Ride to Get There


    In 2009, the passing of California’s Proposition 8, which prohibited same-sex couples from marrying, ignited a storm of protest across the state. There were large rallies across San Francisco and Los Angeles. But what about those people in less urban areas who wanted to get involved? The activist mobile provider, CREDO Mobile, set up an SMS…

  • LIUNA Uses Radical Targeting to Personalize its Messages


    Text messaging is uniquely valuable for labor unions. When workers are on job sites, they may not have consistent access to their email or the Internet. But they will have their cell phones in their pockets. Many unions use mobile messaging campaigns to keep their members informed about ongoing negotiations, as well as updates about…

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    1,000 Parties, 60 Thousand Voters – Brought Together by Text Message


    When a national campaign wants to engage supporters on a personal level, local house parties can be a great way to do it. At a house party, it’s not just about donating money or calling a congressperson. A group experience provides social reinforcement that encourages deeper commitment. Organizing local events, though, can be tricky, especially…

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