The Commons: The Mobile Commons Blog

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    By The Numbers: How Mobile Marketing Increases Response Rates

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    We get asked a lot for stats about how mobile’s response rates compare to other types of marketing. It makes intuitive sense that a text message would create an immediate demand on someone’s attention. But do the numbers hold up? We’re delighted to say they do! Check out some of the below statistics from our…

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    By The Numbers: Statistics on Mobile Marketing For Political Campaigns

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    We’ve all seen the statistics about how ubiquitous mobile phones are. 91% of Americans have a cell phone within 24/7 reach. 99% of text messages are opened. But how do these statistics play out in the real world? There’s no better theater to see the changing landscape of technology than a presidential campaign. Campaigns spend…

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    Text Messaging Will Help Millions of Americans Get to the Voting Booth in November

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    Mobile Commons Partners with the Voting Information Project, New Organizing Institute and Voto Latino to Launch New Polling Place Locator, Powered by Google Data, to Provide Poll Locations in English and Spanish 1.9 Million Voters Missed Voting in 2008 Due to Not Knowing Poll Location NEW YORK (PRWEB) October 18, 2012 – Mobile software and strategy…

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    Kathy Lee Drops a Puppy for Pet Adoption

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    Yesterday, on the Today show, Kathy Lee dropped a puppy. But she did it for a good cause. The puppies were in the Today studio to promote DoSomething.org’s Pics for Pets campaign. Do Something is asking teens to go into animal shelters and take pictures of the animals there. The thought, as photographer Nigel Barker…

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    Sirius Radio Interviews Jed Alpert, Rules that “The Software Is Working!”

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    Earlier this week, our CEO Jed Alpert was interviewed by Sirius Radio’s Showdown 2012 program. The interview focused on how mobile engagement – and mobile giving – can revolutionize political advocacy. “How we choose to receive information has changed,” reporter LaTonya Stephens noted. “It’s no longer email, but the cell phone text message that’s key.”…

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    Take Your Message Viral With Mobile Tell-A-Friend

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    How do you cut through the clutter to reach new members? You have your core base of followers, but you want to take your message to a broader audience. How do you get the word out? We’ve found that the most effective evangelists are the people who already believe in your work. So we created…

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    National Alliance for Hispanic Health is Up for a Knight Foundation Award!

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    Last month, we featured the Knight Foundation’s Mobile Grant Challenge. The Foundation is awarding $5 million in funding to organizations that “harness mobile technology to inform and engage communities.” Well, we’re delighted that one of our customers – the National Alliance for Hispanic Health – is a semifinalist! The NAHH is being considered for their…

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    The Pregnancy Text Campaign Won a Smarty!

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    We won a Smarty! Last night, the Mobile Marketing Association held its annual Smarties Awards – honoring the best mobile campaigns from across the globe. And we were delighted that DoSomething.org and Mobile Commons won a beautiful statuette for the Pregnancy Text campaign. Pregnancy Text was part of DoSomething.org’s initiative to fight teen pregnancy. They…

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    Inc Magazine Features Mobile Commons

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    We were delighted that Inc Magazine featured Mobile Commons and our work with the Obama campaign. The article, entitled “Cashing in on the Campaign” features four companies that provide products and services to the presidential candidates. They write: In 2008, the Obama campaign embraced social media to get out the vote. Now, it’s capitalizing on…

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    Mobile Commons Will Help Millions of Americans Find Out Where to Vote on Election Day

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    Did you know that millions of people don’t vote each year simply because they do not know where to go? In 2008, 1.9 million voters did not show to up polls simply because they didn’t know where to go.[1] Studies further estimate that, this November, at least half a million votes will be lost due…

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