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6 Simple Ways to “Text Out The Vote”

With a close election in less than two months, it’s a crucial time to mobilize your base. We wanted to share 6 simple ways a mobile campaign can help drive your constituents to the polls. We’ll also be conducting a Get Out The Vote webinar next Thursday, 9/27, from 3-4pm EDT. Click here to register now. 1)   Direct people to the right [...]
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How Community Foundations Can Use Text Messages to Engage Citizens – and Conference Goers

In a recent conference session about digital strategy, the Community Foundation for Greater Buffalo proved that the best way to engage citizens in their communities is also the best way to engage event attendees in a room. They created a miniature mobile campaign that polled conference goers about their organizational priorities. At the same time, [...]
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Simon & Schuster’s Lucky Winner Rocks Her New Guitar

Earlier this summer at Comic-Con, Simon & Schuster launched a mobile campaign to connect young adult authors with their fans. As part of the launch, S&S raffled off a bunch of exclusive prizes – including a guitar themed around The Blessed, the new novel from Tonya Hurley. We just had to post this follow-up picture [...]
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New York Schools Debut a Text Messaging Service To Keep Parents Connected

Last week, as New York City’s public schools came back into session, the Department of Education debuted a new text message service to keep parents informed. Parents can sign up to get information about the school calendar, school lunch menus, and how to enroll their children in school programs – texted right to their phones. [...]
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Send Pictures Over MMS, Just like Sending Text Messages

If a picture is worth a thousand words – how much more valuable is that in the world of mobile messaging, when every character counts? With a mobile campaign, you can do a lot more than just send text messages. You can also send picture messages to your subscribers’ phones. And you can ask your subscribers [...]
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Apply For a Knight Grant to Fund Your Mobile Program

Do you have a great idea for a mobile campaign? Are you thinking of expanding your existing outreach? The Knight Foundation is distributing $5 million in funding to breakthrough ideas that “harness mobile technology to inform and engage communities.” In addition to financial aid, the grants will give their winners access to Knight’s network of [...]
Mobile Marketing Book

Jed Alpert on Tech Talk with Craig Peterson

On Sunday, our CEO Jed Alpert appeared on the radio show Tech Talk with Craig Peterson to discuss how mobile is transforming marketing both for businesses and consumers. The conversation was centered around Jed’s book, The Mobile Marketing Revolution, in which he explores some of the sweeping changes that mobile has facilitated in the ways [...]
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UWUA Organizes Utility Workers with a Text Message Campaign

The recent Con Ed union lockout was massive in scale, involving over 8,500 workers from Local 1-2 of the Utility Workers Union of America. As the company and the union struggled to come to terms on a new contract, Local 1-2 faced the challenge of keeping all those workers informed and engaged – and they [...]
client-aarp

AARP Kicks off National Tour with Text Message Alerts

The AARP is heading out on its nationwide You’ve Earned a Say bus tour to give seniors a voice in the upcoming election. And they’re using text to spread the word. Focusing on Social Security and Medicare, the bus tour will ask seniors from both parties to urge their candidates to make these issues a [...]
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Text GIVE to 62262 to Donate to the Obama Campaign – A Press Roundup

Yesterday the Obama campaign announced that they will accept political donations over text – a landmark ruling that opens up the political process to millions. Now anybody can donate to the Obama campaign merely by texting GIVE to 62262. The announcement generated news in major media outlets around the country. We were excited to see a [...]
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