“High school kids don’t use email. They use SMS a lot,” said Mark Zuckerberg, way back in 2011 – and that trend has only increased. If you want to reach Millennials, the best and most reliable way to do so is on their mobile phones.
That’s especially true if you’re a school or a large institution trying to cut through the clutter that barrages Millennials’ attention. Are you trying to encourage Millennials to apply, enroll, or meet administrative deadlines? Check out our infographic below to see how text messaging can help you reach and engage the Millennial generation.