A mobile messaging campaign can lead to huge payoffs at make-or-break moments… but only if you’ve already laid the groundwork. In this webinar, Sam McKelvie walks you through how to take concrete steps today to set yourself up for “Big Bang” wins down the road.
“When everything’s on the line … your organization really can’t afford a 20% open rate like you might see with email,” she says. “We need a 100% open rate….And that’s why text messaging can be so effective for Big Bang wins.”
Sam discusses some real world examples of organizations that have had huge successes – and explains the long-term engagement tactics that led to those wins. Check out the full webinar below.