Voting Info Project

Mobile Commons Partners with the Voting Information Project, New Organizing Institute and Voto Latino to Launch New Polling Place Locator, Powered by Google Data, to Provide Poll Locations in English and Spanish

1.9 Million Voters Missed Voting in 2008 Due to Not Knowing Poll Location

NEW YORK (PRWEB) October 18, 2012 – Mobile software and strategy company Mobile Commons, in collaboration with the Voting Information Project, New Organizing Institute, and Voto Latino, today announced the launch of the Mobile Commons Polling Place Locator. The polling place locator will leverage the ease and ubiquity of text messaging to help get millions of Americans to the voting booth this year.

Nearly 2 million voters failed to vote in 2008 simply because they didn’t know the location of their polling place. This is expected to be an even more crucial issue this election season with hundreds of thousands of voters also grappling with the confusion of redistricting. Text messaging has proven to be one of the most powerful tools available to get out the vote; a Princeton University study found that a text message reminder increased a person’s likelihood to vote by 4-5 percent.

Mobile Commons is making its Mobile Polling Place Locator available to organizations across the country in both English and Spanish. Dozens of non-profit, voting rights and advocacy groups are expected to use the Polling Place Locator to help drive their constituents to the polls this November.

“Text messaging is used by everyone, regardless of income, race or political party, so it’s the perfect tool to reach voters of all stripes this election season,” said Jed Alpert, co-founder and CEO of Mobile Commons. “In 2012 there’s no reason anyone who wants to vote should be excluded due to lack of information. We expect the Polling Place Locator toplay a big role in getting millions of people to the polls this year.”

“In 2008, an estimated 1.9 million registered voters didn’t cast a ballot simply because they didn’t know where to go,” said Tiana Epps-Johnson, Election Administration Director at the New Organizing Institute and Project Manager for the Voting Information Project. “This tool uses Voting Information Project data in an innovative way to meet voters where they’re at, with the information they need to find their polling location and cast a ballot.”

“Connecting our community through mobile technology helps us reach and empower our supporters,” said Voto Latino President Maria Teresa Kumar. “SMS and mobile applications are key parts of our GOTV strategy to mobilize the tens of thousands of young Latinos that are registered and voting for the first time in 2012.”

The polling place locator is extremely easy to use. Voters simply text in their home address and Mobile Commons software automatically responds with the address and hours of their polling place. Try it! Text WHERE to 877877 to find out where to vote. (Please note that the Google data is still being updated and voters should be sure to check back before Election Day to confirm location).

About Mobile Commons
Mobile Commons, a mobile strategy and software company, is the technology behind today’s most effective mobile messaging campaigns. Mobile Commons makes messaging simple with its industry-leading expertise. The software is easy to use, quick to implement, fully integrated and equipped with every feature needed to make outreach and engagement more effective. Mobile Commons customers have achieved remarkable results – among them are California Department of Public Health, New York City Department of Health and Mental Hygiene, Harvard Pilgrim, New York MTA, San Francisco MTA, AARP, The Humane Society of the United States, R/GA and hundreds of others. For more information, please visit www.MobileCommons.com.