Last month, as part of the launch of Mobile Commons for Health, we also debuted a new partnership with the National Cancer Institute to run their SmokefreeTXT campaign. The innovative program targets individual users according to their quit dates – and also takes into account smokers’ moods and craving levels.
Our new health care platform, along with the NCI campaign, generated some great attention from the press. Below is a roundup of a few of the articles about the campaign.
“In recognition of the growing use of mobile in health care related marketing, Mobile Commons’ recently introduced a new platform for healthcare organizations..”
“Text message support. Head over to smokefree.gov for a step-by-step quit guide and tools to help you quit, including SmokeFreeTXT, a free mobile service that provides 24/7 encouragement and advice.”
“The alliance between Mobile Commons and the NCI is the next step in the five-year-old, New York-based company’s efforts to develop a resource center for healthcare-related programs. To that end, the company has also rolled out the Mobile Commons for Health platform.”
“The program is relatively simple–participants choose a quit date and get motivational messages leading up to the date and for six weeks after it. NCI officials say they hope that connecting with teen smokers on their phones, they’ll improve the quit rate.”
- Fierce Mobile Healthcare
“Teens and young adults can participate in the SmokefreeTXT campaign by signing up online or by texting “QUIT” to 47848.”