The Obama campaign has just debuted what Time is calling “a new cellular weapon” – “one-click” campaign donations over mobile phones. Obama 4 America has always been one of our most innovative customers; their mobile outreach is unparalleled when it comes to engaging their base, reaching out to undecided voters, and raising money. Now, with streamlined donations, they’re poised to unlock the true potential of mobile giving.
As the Time piece describes it,On Wednesday, the Obama campaign sent out an SMS message to cell phones and smart phones of tens of thousands of previous donors asking them to give more money. “Support Pres Obama in less than a minute,” the message read, “using our new secure system: just reply with the amount you want to give and we’ll charge your saved credit card.” There is nothing new about asking for money via text message, but the technology behind collecting the money was a first for a presidential campaign. All potential donors had to do to give more money was to type a number into their phone. Write “25,” or “10″ and that amount of dollars was immediately drawn from their credit cards into the campaign’s coffers.
In the past, every time you wanted to donate to the Obama campaign (or any political campaign), you had to re-enter your credit card information. That cumbersome process was a major barrier to impulse giving. Those extra steps could mean the difference between a person deciding to donate and that same person quitting in frustration.
The key innovation is that the Obama campaign is giving donors the chance to save their credit card information in the campaign’s system. That way, if they come back to the campaign in the future, they don’t have to reenter that same information. Now, as the Time article says, “Partisans can vent their outrage of enthusiasm by simply typing one number into their phone.”
The best part is – it’s already showing results. According to the campaign, the response rate to Wednesday’s “one-click” text message was twenty times the response rate of their normal messages.
If you or your organization wants to launch instant donations, contact your account manager or firstname.lastname@example.org.