DoSomething.org’s COO Aria Finger spoke last week at the most recent NextGen: Charity conference about the power of mobile to reach young people. Watch the video below, as Aria provides an excellent overview of how vitally important it is to reach the youth audience, explains why a mobile campaign is the best way to do it – and then gives a few crucial best practices you need to know to get started.
Aria Finger from NextGen:Charity on Vimeo.