Last month, in opposition to the SOPA legislation, Tumblr worked with Mobile Commons to ask their users to take action. They used our mConnect click-to-call tool to directly connect over 87,000 people to their Congressional representatives. As Tumblr blogged, that translated into 1,293 hours of citizens talking to their representatives. Click here to see their entire chart of activism, including longest and shortest call, and call distribution throughout the day.
“Yesterday we did a historic thing,” Tumblr wrote. “We generated 87,834 phone calls to U.S. Representatives in a concerted effort to protect the Internet. Extraordinary. There’s no doubt that we’ve been heard.”
Tumblr’s campaign was just the beginning. Since then, Google, Stack Overflow, Mozilla, Creative Commons, and more are working to get their users to petition Congress to vote against the bill.
This innovative use of advocacy tools by tech companies has generated incredible attention in the media as well. Below is a round-up of just a few of the articles about the campaign:
“I’ve been watching political technology for 10 years and have never seen anything nearly this good from the industry vendors who charge campaigns and non-profits significant sums of money for their clunky click-to-call tools.”
“Sometimes there are issues I want to support, but I’m too lazy to look up my congress person’s phone number and call him. Or her? I don’t know, like I said, I’m lazy. Good news for losers like me: Mobile Commons has made calling your representative insanely easy.”
“Tumblr has blacked out all user-generated content you see when you first log in. When you click on the gray lines to investigate, you’re told: “Congress is holding hearings today and will soon pass a bill empowering corporations to censor the Internet unless you tell them no,” and then have an option to leave a phone number to be connected to your elected representative.
If you do so, you’ll receive a phone call from Tumblr CEO David Karp (or at least a recording of his voice) in which he suggests talking points before saying “thank you for doing your part to protect the Internet” and dialing the appropriate phone number.”
“[I] decided to call my representative and voice my opinion, a process expedited by Tumblr’s assistance. Ninety seconds later, I had made my call and my case, and decided to encourage others to do the same.”
“Earlier this week, Tumblr set up a page where its users could sign up and receive a phone call from the company with talking points about SOPA. From there, the company connected users with their U.S. representatives to voice concerns about the bill.”
“A petition tool built by Mobile Commons …enables people to enter their addresses into the form. The tool then calls the petitioner, gives them talking points and hooks them up with the office of their member of Congress.”
“Tumblr takes fight against SOPA up a notch, censors user’s dashboards”
“Kill SOPA, Save America’s Internet and American jobs: ACT now, bill goes to house TOMORROW.”