We know that the close of the year is peak fundraising time for many non-profits. But with so many holiday responsibilities, from purchasing gifts to planning trips, even your most dedicated supporters can be difficult to reach. Never fear – mobile can help!
To help you cut through the clutter this holiday season, here are 5 ways that mobile can optimize your fundraising campaigns:
1) Send a text message to complement your year-end email: We’ve found that supporters who receive a text reminder in addition to an email are up to 77% more likely to donate. Send a text message broadcast to your list that reminds people of the importance of your mission. (mCommons)
2) Record a message from a spokesperson: Using Mobile Commons, you can connect your mobile users to a recorded holiday message with key talking points. (mCommons and mConnect)
3) Text out a link straight to your donation page: If you already have a mobile web page that supports credit card donations, you can text out a fully-trackable and shortened (to save you on your character counts) link to your list. People can then access your donation page right from their phones. (mCommons)
4) Try mobile giving: Mobile giving allows your users to text in donations of $5 or $10 that are automatically added to their cell phone bills. It shouldn’t replace your year-end fundraising drive, but it can help support it. (MGF Fundraising)
5) Ask your users to pledge: If you don’t want to ask for donations now, why not ask your users to pledge for later? Our system can keep track of how much each person pledges so that you can remind them later with a more formal fundraising request.(mCommons)
We hope these ideas spur some inspiration for how you can use mobile to meet your organization’s year-end goals. Please contact info@mobilecommons for more specific planning ideas.